The use of blockchain technology has great potential for promote transparency of each product with consumers. This is what Sproutworld, the brand of plantable pencils, is promoting with practical and effective functionality that can revolutionize the relationship of trust between brands and consumers.
One of the movements that has grown the most among consumers in recent years is that related to sustainability and care for the environment. Brands know this and often resort to marketing campaigns in order to convey an idea of sustainability that in practice does not translate into real measures.
This practice, known as greenwashingtranslates into supposedly ecological measures in order to deceive the consumer, but which in reality do not entail changes in favor of the environment.
Conscious of it, two out of five Spanish consumers do not trust transparency on the ecological measures of companies.
Blockchain to be transparent with the consumer
In this sense, from SproutWorld, the ecological company that creates pencils and makeup eyeliners that can be planted, has been working in recent years on the implementation and adaptation of blockchain technology to provide real and reliable transparency on the traceability of each one. of plantable pencils.
In this way, through blockchain the client can know where exactly does it come from and how is it made each product individually. It is a commitment to the future that the company presents as inspiration for all consumer brands.
Until now, blockchain technology has always been associated with transactions and digital finance. Few companies outside these sectors use them in Spain and much less with applications focused on the final consumer.
Thus, SproutWorld, in its objective of inspiring small changes in favor of sustainability in the world, proposes the use of this innovative technology to make companies more transparent about their products and sustainable measures.
Michael Stausholm, founder of SproutWorld states: “You don’t need to be in the financial industry or a big company to benefit from blockchain technology” and explains why the company that invented the plantable pencils is using blockchain to meet the growing demand for transparency and as a tool to fight GreenWashing.
Blockchain to prove that what you say is what you do
Greenwashing at companies that claim they are more sustainable than they are is a growing problem. That’s why SproutWorld is investing deeply in document your green claims.
The word sustainability has become a trend in recent years and for consumers to discover to what extent all the measures that companies are said to take are almost impossible. There is currently no way to check to what extent a company complies with the green measures it advertises.
«In addition, at SproutWorld we have verified that for many companies that do business with other companies, it is difficult to ensure that the products they buy are truly ecological and that the company has control over its suppliers.explains Michael Stausholm.
According to data from SproutWorld, in the last two years, there has been an increase in requests from customers requesting documentation proving that the sustainable measures that are taken or that the products that are advertised as organic comply as such.
In this context, the company has decided to bet on innovation using this blockchain technology as a measure of transparency for consumers. Thus, this month it has just launched its own blockchain application so that its clients can make a real traceability of each of its products what buy.
