More and more small businesses who dare to take the leap and use social networks as a platform to sell their products and services. In recent years, these applications have become one of the best ways to reach a greater number of customers and expand the radius of impact of a small business. According to data collected by GoDaddy, in its “GoDaddy Digitization Observatory 2021: study on the digital maturity of micro-enterprises in Spain and Europe”, 39% of the Spanish companies surveyed already use social networks as a sales channel and 58% have a presence on them.
At the moment, over 90% of Instagram users follow at least one business, according to a Hootsuite survey. Despite the rise of social media as a sales platform for small businesses, it’s clear that Instagram is taking the lead. GoDaddy enables small business owners and entrepreneurs to easily sell goods and services online with their own online store, seamlessly connecting with their social media channels. To highlight the importance that means having an ecommerce to generate new customers and drive growth, GoDaddy shares four tips that can help you learn how to sell on Instagram:
- Optimize your business profile: It is very important to spend effort and time to create an attractive and creative Instagram profile, just as it was spent to build the website itself. This profile must first have a photograph where a logo or brand name appears. Next, a biography should be included that clearly describes what the small business does. In addition, it will be essential to add a link to the online store page to attract traffic and display the product portfolio. And, finally, it is advisable to add a Call To Action, this will be essential to attract the eyes of users to a specific part of the web.
- Generate content in reels: One of the trends that is growing the most in recent years is the consumption of short content in video format through social networks. Instagram, specifically, has Reels, recordings that have more and more consumers. In this sense, this new way of displaying products or services is essential for small businesses. Creating Reels following the latest trends of these and with a certain frequency can become a key to reach a greater number of potential customers and increase traffic and reach.
- Instagram Stories to keep in touch with followers: the stories of this platform are growing significantly and every day more users come to them for convenience. As a company, you can actively use Instagram as a sales channel through this technology. They are primarily one more way to create compelling content that engages prospective customers with a business account more often. The technology behind Stories is one of the most suitable formats to launch new products or special offers. Also, it is important to keep in mind that Instagram allows you to add links to stories, helping to generate more incoming traffic and therefore having the opportunity to create more sales opportunities.
- Influencers as an enhancer: It is becoming more and more common to use people with a minimum number of followers and a certain reputation to promote a brand. Currently, this is one of the best ways to reach potential customers and take advantage of all the advantages of this social network. Through the right influencer, it is possible to reach an a la carte segmented audience that is highly committed to the advertised firm. It’s just a matter of studying what could be the perfect match for your brand and looking at the budget available for it.
“It is important to spend time and effort thinking about what strategy and tricks to follow when setting up an Instagram account to sell products. You have to be clear about your goals before you start. Instagram is one of the best-known social networks and if you use it properly it can become a great sales booster and help you reach a greater number of customers. Promoting a small business on social media and connecting with customers online with a business website can bring benefits that help small businesses grow”, highlights Gianluca Stammerra, GoDaddy Senior Director for Southern Europe.
