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60% of restaurants fail in their first year, according to a report

Is in the management of a gastronomic business where is the key to success. And the fact is that, without a doubt, it is a highly competitive sector in Spain which, according to the most recent data from the National Institute of Statistics (INE), currently has 277,539 gastronomic establishments in the country. In this context, according to The Restaurant Times, more than half of restaurants fail in their first year and 8 out of 10 fail before five years. But what is the reason for this trend?

In a situation as competitive as the gastronomic worldIn order to maintain a business within this sector, it is necessary to take into account different aspects that directly influence the success of a project. Specifically, today issues such as management or the ability to innovate and adapt to changing times take on special relevance. In addition, Barcelona Culinary Hub points out that poor management, offering a bad customer experience, a menu that does not meet expectations or poor communication with employees and customers are some of the factors that lead to the failure of a restaurant in its first years of life. To improve productivity, there are companies that offer e-commerce and POS system services, that can be implemented right away.

gastronomic management

The current restoration is in a changing landscape, where the sector demands agility and ability to adapt to a new scenario marked by digitalization and the rapid appearance of new gastronomic trends. The sector needs professionals trained in how to manage a business within the gastronomic sector, a training that allows them optimal management, the correct choice of product, as well as personnel, as well as the appropriate menu to the expectations created by the business.

In addition, investment in communication and the development of a good management strategy is crucial to the success of the business. Barcelona Culinary Hub values ​​the importance of promoting these issues in the restaurant sector because it considers them essential work tools to respond to the needs of a market that is very different from the one that existed previously. It is necessary to develop a communication that complements much more digital management with the client and, especially, with the new generations accustomed to dealing with companies in this way.

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Customer experience

Currently, unique and exclusive sensations must be provided to customers and, for this, it is essential to bear in mind that the customer experience begins before you go to the restaurant. Before going to restaurants, consumers go to the internet to see their website, see their product offerings, their comments, etc. In this context, you must be meticulous and innovative both with the product and with the service to the diner. The key to success is found in creating unique gastronomic experiences.

Without a doubt, the menu It is the main reason why a customer goes to a restaurant. In addition to having a good kitchen team, gastronomic trends must be taken into account. But, in addition, the spirit and soul of the restaurant must be expressed through the menu.

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