Tech

7 brands that are the “Apple” of their niche

Hermann Miller

hermann miller chairs.jpg

Is it worth spending more than a thousand euros on a chair to work? You may not think so, but many of the world’s leading consultancies have their offices full of chairs from this brand. The idea here is clear: a person who works comfortably he can perform more and he will give up fewer times due to some trauma problem.

On the other hand, Hermann Miller does not neglect at all the design. His catalog is a spectacle of shapes and colors that enters through the eyes. Exactly the same as when you go to the Apple website and start to bug the colors of the new iPhone.

Dyson

dyson v15.jpg

James Dyson is something like the Steve Jobs of vacuum cleaners. An entrepreneur who did everything possible to develop his idea of portable cyclone vacuum cleaner. No one wanted to make it for him, and they said he was crazy to try. The parallel with Jobs and HP stands alone.

Dyson is currently the best vacuum cleaner brand in the world, but with a difference. Their prices may seem absurd, but products like the Dyson V15 Detect Absolute work spectacularly well. The manufacturing quality is so high, and the details so precise that it is easy to forget that you have spent more than 600 euros on a vacuum cleaner. With the hair dryer, Dyson also ended up showing its quality, making the Supersonic almost as coveted as the iPhone.

Nintendo

nintendo switch oled

Nintendo also has its points in common with the company led by Tim Cook. Their ecosystems They are designed to be fully closed. The consoles and the games they distribute are also thought out in detail. They even introduce quite experimental technologies to enhance the gaming experience. Nintendo and Apple are not as conceptually far apart as it seems at first glance.

In terms of price, Nintendo can offer you a console that is not as powerful as the competition, even at a similar price. But… what difference does it make? The Nintendo client looks for a experience that no other brand can offer. The one that is done with the Switch to play Mario, Zelda or Pokémon, basically makes a reasoning similar to that of buying a MacBook Pro only to be able to work with macOS.

sound

An elegant brand, with very select products and with a great manufacturing quality behind it. Sonos is a brand that has drunk enough from Apple to get where you are right now.

As with those in Cupertino, Sonos does not have the most open system in the world. However, customers continue to choose this brand for its integration, quality and how advanced they are in the field of multi-room sound.

LEGO

There are many types of building games, but none of the lego quality. The Danish toy company has worked very well over the years to offer a durable, resistant product that can pass perfectly from generation to generation.

LEGOs are made to last, they are backwards compatible and they have that prestige that white brands don’t have. Anyone knows how to differentiate a real LEGO from an imitation.

Analogue

Analogue is dedicated to the commercialization of time machines, that is, retro consoles that can send you back to those unforgettable childhood moments.

Analogue products do not have cheap prices, but all of them surprise for their philosophy of Mark and for him design. Analogue markets consoles with a high degree of aesthetics, quality hardware, and durable materials.

There are many brands that compete in the market for retro consoles with modern hardware, but here, Analogue differs from the competition with one basic point: Analogues can only be used original cartridges. No backups or ROMs downloaded from the Internet. If Apple made retro consoles, they would definitely do this.

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