78% of Spaniards bought, at least once, in a marketplace in the last year

As indicated by Outvio, iVvino, Mano Mano and Bulevip are some of the marketplaces that have experienced the most exponential growth in Spain in 2022. On the other hand, Amazon, AliExpress, eBay, Zalando and El Corte Inglés maintain a more stable position among the marketplaces in Spain preferred by consumers.

Marketplaces like Vivino or Mano Mano have been growing in double figures. This explains the investment of 155 million dollars received by Vivino or the fact that Mano Mano’s workforce has doubled in a single year. Bulevip would be another of the marketplaces that tops this list in Spain, with a growth of more than 20% compared to last year, which closed with almost 16 million euros in turnover.

From Outvio, an increase in the number of marketplaces is predicted vertical cut, In other words, product specialization is a growing trend.

The effect of the pandemic and the change in the lifestyle of Spaniards, more likely to spend time at home, explains that buyers decided to improve the appearance and comforts of your home with products purchased at Mano Mano. And that they will also be encouraged to try buying wine online through platforms such as Vivino.

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On the other hand, trends in health care have served to drive the growth of marketplaces dedicated to the supplementation sector. This has been the case of Bulevip, leader in supplementation and sports nutrition in Spain.

Today the covers are monopolized by consolidated marketplaces, but in Spain, marketplaces such as Vivino, Mano Mano or Bulevip have been growing for several years consecutively. One of the reasons behind their success is obvious: they are vertical marketplaces. And if all of them are experiencing exponential growth today, it is partly thanks to automation”, comments Juanjo Borrás, CEO of Outvio.

Outvio also shares what are the reasons behind of the choice of the marketplace for online purchase: 48% said they prefer the marketplace for the variety of products, 39% for the price and 32% for the flexibility in terms of shipping and returns.

For Juanjo Borrás, the consolidation of the marketplace in Spain is presented as an opportunity that should also be taken advantage of by online stores, since by marketing their products through other channels they will be able to offer customers what they most want: a wide catalog of products and shipping methods that meet the demands of the online consumer.

“It’s no longer enough to offer fast shipping, a simple returns process, or competitive pricing. The new paradigm involves improving customer service and designing a unique shopping experience. The only sure thing is that it will continue to be the online consumers who dictate the future eCommerce trends that marketplaces and online stores must follow to continue their permanence on the internet successfully”.

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