They have already become an almost reflex action when browsing the internet: accept cookies, and what does this mean? Thanks to them, this website can help identify and remember us, preventing us from having to enter our credentials every time we access it, but what does a “super cookie” do? It has been activated by Orange and Movistar and it has its differences with respect to the original cookies.
Cookies have two main objectives, on the one hand, to help us navigate in an easier and more practical way, but they are also part of that increasingly important personified advertising on the Internet. When entering a website, cookies remind us of our preferences and help us access content of interest according to the websites we visit most frequently.
Two of the biggest giants of telephony and internet services, Movistar and Orange have gone further and have activated a “super cookie” called TrustPid. Yes, its purpose is to track users and sell us their information, but it goes further…
1. Cookies will die in 2023
Google has confirmed it, cookies will no longer be necessary next year so Chrome will end this tracking. A pioneering initiative within its Privacy Sandbox plan, watch out! They will also not be necessary in Firefox and Safari. So Orange and Movistar have decided to create their own, TrustPid.
2. The content will continue to be free
Or what is the same, when we accept this supercookie, we will be able to continue consuming content completely free. Orange and Movistar defend the idea that thanks to this personalized advertising, we can continue browsing without extra costs for our bills…
3. Be careful, your phone number is also saved
With the TrustPid super cookie, not only the IP address will be stored, but also the phone number. This is an important detail because it offers traffic data in order to provide the most personal service possible to the user.
4. Revoke consent directly in TrustPid
TrustPid does not have the direct option of the famous tracker blockers, so to revoke consent directly, it must be done through TrustPid and the web enabled for such purposes.
5. You can protect your mobile phone
If you do not want to have this tracker on your phone and protect the information about which pages you visit, you should go to the Verify me option if you connect to the mobile network of both companies. eye! You will not be able to access with a WiFi connection. Needless to say, web browser settings do not allow you to disable or block or hide IP addresses. To do this, you must revoke the consent through the enabled data protection portal.
6. Don’t worry, TrustPid doesn’t reveal your exact address
Despite all this monitoring, the Movistar and Orange super cookie will never reveal your exact identity, although it will store the data at the mobile Internet provider (ISP) level.
7. Can it be disabled forever?
The answer to this question is still unknown. It is not known if it can be permanently deactivated or if from time to time, the user will be asked for any type of service depending on the policy changes in the service.
8. A pioneering super cookie
2023 will be a turning year in the history of cookies, so TrustPid will mark a before and after in this regard. A token that acts as a super cookie and that as a tracker of what we browse the internet is assumed to be the first cookie ‘officially’ to replace the current ones generated by companies themselves.
