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Accountex Spain, “a fair of these characteristics was necessary in the sector”

After two days at the IFEMA in Madrid, this afternoon the Accountex Spain fair, for the advisory and consultancy sector, with management software as the backbone. Yesterday we were walking around pavilion number 1 of the venue which, in the absence of official data, registered a great attendance. All the companies with whom we spoke confirmed the need for a meeting of these characteristics in Spain. However, this event has been held for years in London, and they have brought it to our country with great success in terms of influx.

And it is that Accountex Spain has support of the main providers of solutions in the sector, networks of professional offices, associations and specialized consultants, as indicated on the official website. After hard years, these professionals they wanted to unify the sector at a key moment in which the profession is undergoing a profound transformation due to regulatory changes, constantly evolving technological solutions and new trends in financial information.

How could it be otherwise, most of the brands that participate in our Easy&Smart Guide to management software were present at the fair with their proposals. Although we miss one of the greats, Microsoft. The fair was structured in multiple stands and areas for demos and talks, which generated great expectation. Over there we meet fanditcollaborator in some actions of MuyPymes and great connoisseurs of the sector; yooz, a French company specializing in the automation of invoices and accounts payable; Y Lefebvre which, among other things, provides the infrastructure to order the knowledge generated by consultancies over the years, and integrates it into legal information databases.

wk

Wolters Kluwer

We were with the Wolters Kluwer communication team visiting their stand, one of the main ones at the fair. “In our stand, we have an auditorium area where attendees can come, sit and watch content. We have an agenda with different topics that are exposed cyclically: productivity, talent, marketing and other aspects that may be of interest to advisors. Some are taught by clients.

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«On the other hand, we have a product demo area, where doubts are also answered or new launches are reported. We have highlighted the tools of a3invoice, a3innuva, accounting modulesetc… We have also enabled a service area, where we talk about Wolters Kluwer Academy, the circle of excellence where you can obtain certifications, talk about the Digital Kit, answer questions, etc».

«Regarding the content that we do outside the stand, in addition to the presentation of the Advisory Barometer 2022, we participated in several talks with the AEAT on the anti-fraud law, the value of data. Finally, we will have an exhibition on flexible and innovative solutions on the dispatch”.

Sun Software

Those from Jaén did not want to miss this fair in Madrid either, and Pilar Meseguer, executive director of Software DELSOL explained to us that they were presenting their product catalogue. «We are also presenting a great novelty, which is a new way of working, with new options that are going to be included in our programs and that deal with on connectivity with the advisor and collaborative work. All this is going to be very important with the legislative changes that are coming to us ».

Regarding the fair, the directive had good words for its competition. «I believe that we are all good here, there are great firms, each with its own values. I would differentiate Software DELSOL for its technical support, its service and the accompaniment that we have been providing, for 30 years, to SMEs and consultancies throughout Spain».

«We have noticed a great digitization movement promoted by the Digital Kit, the pandemic… I think everyone knows that they have to take the step towards digital transformation. This fair serves as a lever and helps to know the services offered by each company».

ALTAI Soft (Zucchetti)

From marketing of ALTAI Soft, belonging to the group Zucchetti Spain, They told us that they could not miss this fair. Nevertheless, “We have more than 40 years of experience developing management programs for firms that cover all areas: accounting, tax, labor, income and assets, companies. We had to take advantage of this opportunity to be present and see clients».

«The perception of the fair is quite good and interesting and we have noticed that there is a lot of desire, the offices need to be digitized and there is more concern to learn about these tools that allow it».

Primavera Group, a Cegid Company

After the latest movements of Grupo Primavera and the French company, Cegid, we couldn’t stop visiting the company’s stand, which was quite busy. From their marketing division they told us what were the main messages they wanted to convey in these two days.

«The main thing that we present is Cegid and what it means. If we were already a powerful group, now we are more but maintaining our essence. We present our solutions Ten Software, a 360 degree ERP for advice and offices; also more focused solutions in Spanish areas with specific taxation such as GS Software specialized in Navarrese taxation; we present Profiture which is a unique product in the market, it is a tool to know the profitability management of the office, for example, to know which client is profitable and which is not».

“We also present Advisor’s Club, where we have an ERP for smaller companies and freelancers and we offer training. Finally, Ekon for larger consultancies and companies and with verticals such as health or education».

«Of course, we have solutions for the SME client, such as simple account (simple to use and very affordable) and Billage which, in addition to having accounting tools, has an integrated CRM. All our solutions are in the cloud and many of them are integrated with each other».

sage

Sage’s stand is in the front row at Accountex, however, it is one of the first companies that the organization contacted when measuring the interest that could be in holding it. Eduard Banqué spoke with us to tell us about the organization’s proposal at the fair. “We are here to help that the office be digitized in a real way, that is, to help them in the journey of digital transformation. We tell you what your point A is and how you should get to point B. At Sage we are clear that our mission is digital transformation and our vision is through data, technology, processes and, above all, the change of people”.

«The strategy that we are carrying out in the offices is, working from the inside, optimizing the time of your advisor and, from the outside, optimizing your relationship with the client. In the end, we provide an action plan that goes through the generation of income over the dispatch and the optimization of the expense. This is seen in the entry of the data in the office, in how to work with it to comply with what the administration says and how to advise with that data».

«If the firm leaves Accountex and tomorrow it wants to digitize, the first thing it has to do is see how the competition is doing and, for this, we offer the consultancy comparator, where we have a database that has been extensively worked on for many years and that they can consult.

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