News

Affiliate marketing grows 29% and is used by tourism

The tourism sector has high hopes for this year, as it indicates that they will return to pre-pandemic levels, or at least get close to them. But businesses need tools to confirm and amplify this growth. Tools adapted to current times and media, such as Affiliate Marketing, which has grown by more than 29% in the last two years.

Tourism must adapt to an environment that is not new, but that requires constant updating: that of internet advertising. The network of networks is the means of communication with the greatest penetration in Spanish society, with 85%, surpassing television, according to data from the EGM. This makes modernization and digital transformation an unquestionable need for tourist destinations. It has been a fundamental ally of tourism since the beginning of the Internet. Hotels, travel agencies, airlines and accommodation consolidators, according to the Open-Ideas Tourism Report.

The digital marketing strategies that will help tourism resurface

Advertising investment in digital media reached 4,069 million in 2021. Soraya García, general director of Spain and LATAM, highlights that the hiring of automated digital advertising (investment in programmatic, search and social networks) brings together 79.4% of the total and that the strategies that will help the recovery of the tourism sector in digital marketing will be oriented towards affiliation, registration generation campaigns, installation of applications, programmatic purchase and Influencer marketing.

The affiliate marketing exposes, it will be key in the recovery of SMEs in the tourism sector for economic reasons because you only pay for validated transactions, which will be a differential advantage over other channels, increasing visibility and qualified traffic thanks to a network of affiliates of enormous scope in digital and specialized in the tourism sector.

Warning, scroll to continue reading

Regarding the registration generation campaigns, he highlights that SMEs only pay when a potential client is registered, being able to transform it, based on advertising impacts, into a loyal client, while obtaining qualified traffic and allowing the generation of their own database to which you can send offers and, of course, generate sales in the future. Finally, Soraya García maintains that influencer marketing (which has grown by more than 70% in the last year) will increase the visibility and sales of tourism companies because a network of influencers who become ambassadors of a tourism company will contribute notoriety, good references and traffic as well as access to younger audience segments.

Tourism has here, therefore, a huge opportunity to integrate these models into your marketing strategy, since it does not require large investments of time or money, but since the Internet is an ocean of information, it is necessary to develop a strategy so that the company can be easily located and valued by future customers.

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *