Like more and more brands, Adidas is taking a keen interest in the possibilities offered by the Metaverse, and has just launched its first NFT collection.
Just a few days after Nike, which has just bought a RTFKT start-up to create virtual sneakers, it’s Adidas’ turn to take the plunge. This Wednesday, the brand with the three stripes confirmed its entry into the non-fungible token market, via its lifestyle branch Adidas Originals. No shoes for the moment, the entirely virtual collection soberly named Into the Metaverse consists of a series limited to a few digital products.
“Blockchain is one of the most innovative technologies of our generation. It offers unlimited potential to communicate with our members ”, explains Scott Zalaznik, general manager of the digital division at Adidas in a press release. Sold only in their virtual form, the products of the Metaverse collection will not be reproducible, although Adidas also announces the possibility of a physical variation afterwards.
Adidas surrounds himself well
These new NFTs imagined by Adidas will be found in the Metaverse Sandbox. We remind you that if the virtual Internet imagined by Mark Zuckerberg has made a lot of talk in recent weeks, Meta is not the only company to bet on the Metaverse. For its first foray into the land of NFTs, the equipment manufacturer has surrounded itself with the greatest. In addition to the Sandbox, all of the brand’s digital assets will be secured with the Coinbase crypto exchange platform.
On the design side too, Adidas is not original, and is inspired by the pioneers. In its official press release, the brand quotes in particular Bored Ape Yacht Club, Gmoney or Punk Comic. To pay tribute to its three virtual partners, three new digital creations are joining the collection. Lifestyle.
Sold since today, these new NFTs designed by Adidas will give the right to many advantages for their owners. Not only will the latter be able to access the object, but it will also be possible to take advantage of the experiences, virtual props and physical products who as a result. Limited to 30,000 copies, each item will be advertised at the starting price of 0.2 ETH announces the brand on its official website, that is to say a little less than 685 € at the time of this writing.
