In an increasingly digitized market, Spanish SMEs They have found in digital payments a key ally to maintain and boost their businesses, while adapting to the new digital needs of consumers. This is reflected in the data from the report published by Visa, highlighting that 77% of small businesses in Spain they currently accept digital payments. In just one year, the number of Spanish SMEs that accept this system has increased eleven points (77% in 2023 vs. 66% in 2022).
The study shows that another trend that exists is that of use of the card among consumers, which already represents 37% of the total payments in those businesses that accept this payment method.
Thus, small businesses show the multiple advantages of adopting these solutions and the added value it brings to SMEs. And it is that, according to the report, 66% of the businesses that currently accept digital payments consider that card payment reduces the risk of not being paid. In addition, they affirm that this digitization brings them better business figures, since more than half (54%) of the SMEs surveyed affirm that their business volume has increased between 6% and 15% since they began to accept digital payments. . The amount of the average ticket has also increased, since 65% of the SMEs surveyed consider that the volume of spending increases when paying by card.
In this context, Dorronsoro Oak, Head of Merchants and Visa Acceptance in Southern Europe, stresses the importance of continuing to promote digitization and payment acceptance in all merchants: “It is great news to see that more and more SMEs are aware of the added value that digital payments bring to their businesses. However, we cannot forget that we must continue supporting the 23% of SMEs that still do not accept digital payments. https://macularetinavitreouscenter.com/ In 2020 at Visa we committed to accelerating the digitization of 8 million SMEs in Europe, providing them with a global, fast and secure payment network, as well as new ways to accept digital payments with a smartphone and without the need for a terminal, such as technology tap to phone”.
Security is one of the main advantages for digitizing payments
Security continues to be one of the main reasons that the surveyed SMEs have indicated for betting on the digitization of payments in their businesses. Specifically, 76% of SMEs that accept card payments consider the Fraud and Security prevention tools as a relevant factor within its payment offer.
On the other hand, for SMEs, digital payments also offer greater agility and ease in each payment, and, according to the report, 67% of small businesses that accept card payments consider it an easier method than other means of payment. pay.
Focusing on the different sectors, the study highlights that, while sectors such as the retail (products) (91%), food and beverages (86%), or travel and transportation (84%) They already have very good figures in terms of acceptance, other verticals such as education (65%) still have room to go digital.
