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Amazon goes to war against false positive reviews

The comments posted in the sheets of products sold on Amazon and more generally on e-commerce sites are very popular with customers. They can thus place an order for a product that receives rave reviews… These are also spaces prized by scammers.

When we doubt the quality of a product seen on Amazon, we often have the reflex to go and see what the users who bought it say. Comment spaces are very useful, but they are also at the heart of many scam attempts to fraudulently trick a customer into placing an order.

A complaint against providers of fake glowing reviews

In the United States, Amazon has filed a lawsuit against AppSally and Rebatest, two companies accused of spreading false reviews on its product pages. The business of these companies is to contact third-party resellers in order to “sell” them positive ratings at prices starting at $25. True-false consumers are in exchange rewarded with gift cards or sums of money.

Amazon is seeking the closure of these two “ fake review providers “which mislead buyers” by asking their members to post fake reviews on its platform “. eBay, Etsy or Walmart are concerned. According to the complaint, 900,000 users registered with the two companies are willing to write fake reviews.

In AppSally’s case, the modus operandi requires the third-party seller to send something to the fake buyer, with Amazon only accepting customer feedback. But instead of the product, the seller sends him an empty box, while AppSally receives photos of the product to integrate with the fake review. The system is similar with Rebatest.

Amazon also wants damages (an unknown amount), as well as injunctions against the companies to stop “selling” false positive reviews.

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