AMD is finding it difficult to output its latest generation of processors, the Ryzen 7000 based on the Zen 4 architecture. For now, only the X-series models have been marketed, which are more powerful than their standard counterparts, but the need to replace the motherboard due to the socket change to AM5, coupled with concatenation of crisis and at prices that are beginning to be prohibitive (even the GeForce RTX 4080 has hit it commercially), they have ended up spoiling a page that AMD hoped to fill in with happiness.
With a stock that begins to accumulate and sales that do not seem to take off, AMD has been forced to maneuver to release its new Ryzen 7000, to which is added the internal competition generated by the previous generation, Ryzen 5000. The giant red began by cutting production and then applying the foreseeable price reduction. Now it has gone a step further to renew the packaging of the processors in order to make them more attractive to the eye. It is already known, humans are graphic beings and we can be conquered by the eyes (with the permission of blind people or with incorrigible vision problems).
In the new Ryzen 7000 packaging you can see that the orange lines that cross the front are thicker and more striking, thus giving a greater feeling of power. It cannot be denied that the new packaging has a more striking aesthetic finish than the original ones, which can not only serve to better attract the potential buyer, but can also encourage its use as an ornament in an office or on a shelf.
On the prices of the Zen 4 processors and taking as a reference what can be seen from the official AMD store, the Ryzen 5 7600X costs 299 euros, the Ryzen 7 7700X is priced at 434.90 euros, the Ryzen 9 7900X is at 560 euros and the Ryzen 7950X costs 699.89 euros. While they are not bad products and are still strong rivals for Intel, they do suffer from the need to replace the motherboard due to the socket change, while Raptor Lake can be used on Alder Lake motherboards requiring, at most, an update firmware of the last mentioned component.