In 5 years, Android has lost some of its market dominance and recorded an 8% loss of global share in operating systems. In January 2022, the slice that represented the system accounted for 69.74% against 77.32%, which was the total amount that the OS had occupied since July 2018.
Still, the OS prevails over the competition: 7 out of 10 smartphones in the world run the OS. And he is far from being threatened by rivals, by the way.
According to Edith Reads, finance and market specialist at StockApps.com, because it is open source and more accessible to a large share of the market, Google’s system earns a place of preference among users globally.
Image: Shutterstock
For the expert, Google has built a solid base and is hardly “attackable”, so something really out of the way will have to happen for rivals like Apple, or others, to get ahead of the brand.
Android has been losing market for some time
One of the main reasons pointed out by experts in relation to the fall of the system is due to the increase in competition in the market.
“A quick look at the data shows that iOS gained 6% [de mercado] between July 2018 and January 2022. From 19.4%, Apple increased its operating system market share to 25.49%. Other small-scale OS developers account for the remaining 1.58% that Google discarded,” noted Edith.
Apple’s iOS is the main competitor of Google’s system in the world – Image: Bagus Hernawan/Unsplash
geographic domain
Android dominance is also about locale. In Africa, for example, 84% of all smartphones are system-based, while iOS accounts for around 14% of the market on the continent. Other systems like Samsung’s, Nokia’s and KaiOS (Linux-based open source system from KaiOS Technologies) share the remaining 2%.
In Europe, the capillarity is similar: Google’s OS accounts for 69.32% of the market, while iOS runs on 30% of the devices. The other operating systems struggle to capture the other 1%.
The Asian and South American continents have the system in 81% and 90% of the market, respectively. iOS, in turn, accounts for 18% in Asia and 10% in South America.
North America and Oceania are the only continents where iOS dominates in the comparison (and where the competition between rivals is very fierce), accounting for 54% of the market in both regions, while Android takes 45%.
Via: StockApps
