Apple becomes a founding partner of the global coalition “First Movers”

Within Apple’s strategy of being a careful company with the environment, is to be neutral in emissions by the year 2030. Something that we have already talked about in this medium on other occasions. These bets are not thrown in vain and you want to meet the agenda at all costs. And you need support from other companies. But above all government initiatives and that is why Apple has not hesitated to join the “First Movers” coalition launched by Joe Biden at COP 26.

The “First Movers” coalition is a partnership between the World Economic Forum and the Office of the United States Special Presidential Envoy for Climate, directed by John Kerry. Participating companies will commit to purchasing low-carbon products by 2030 to help develop green supply chains and meet global climate goals.

President Biden announced the Coalition, in a keynote address to COP26. Some of the world’s top political and business leaders have gathered at COP26 in Glasgow ahead of its launch: EU President Ursula von der Leyen, US envoy for the climate agenda, John Kerry , the president of the World Economic Forum, Børge Brende, and the leaders of several companies, including Apple’s vice president for environment, policy and social initiatives, Lisa jackson.

The vice president of Apple has expressed her opinion through the social network Twitter:

“We must all do our part to protect the planet. Apple joins the group to help to accelerate new decarbonization technologies.

We leave you part of the companies that have joined to the project:

  • Manzana
  • Boston Consulting Group
  • AP Møller – Mærsk
  • Vattenfall
  • Dalmia Cement
  • Volvo
  • Fortescue Metals
  • Yara Internationall

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