Apple has always taken as a starting point the integration and synchronization among all its devices, generating an ecosystem that benefits both Apple and users. In this post, we are going to see how Apple seeks integration to obtain a greater economic benefitsave production costs and improve the user experience.
For years, Apple had always used the software and hardware configurations to carry out a perfect communion between your devices. However, within this union there were limits, for example, the Mac limitThey were Intel processors, third-party processors that were not capable of providing everything necessary to their equipment. For this reason, Apple was looking for alternative software ways to solve this problem. This conditioning did not exist in almost no other sector of La Manzana Mordida, since the iPhone had its own processor and the iPad obtained an improved version of it to provide users with extra power in their work, graphic editing and video.
With the launch of the Apple Silicon, Apple solved the limitation of Intel, achieving another milestone, providing all its equipment with processors generated by Apple’s engineering and design department and not having to depend on third parties. However, How were Apple Silicon developed? The Silicons developed as a consequence of the experience and the development they had obtained from the chips for their iPhone and iPad, improving their performance to obtain one of the best processors on the market. The search for its own ecosystem, with a synchronization between hardware and software, results in a processor for each market segment.
All for one and one for all
One of the reasons that Apple users like to have all the company’s products is the synchronization that occurs between them. However, Apple also obtains benefits from it and not only due to its increased sales, but also due to cost savings.
Clear examples of this are the new second-generation HomePod, which has the chip S7, the same processor that the Apple Watch has. Apple, in the same supply chain, supplies two products. We have another example with the First and second generation Apple Silicon, since the iPad Pro has the M2 chip, the same chip as the new MacBook Air, MacBook Pro and Mac mini. Same situation with the first generation, which is carried by the iMac and the iPad Air and previously the iPad Pro. This example is extensible on Apple TV, iPod Touch at the time or on student iPads.
Use multiple processors for different products allows you to save costs and improve the ecosystem, which is enhanced with subscriptions and the purchase of apple applicationssince you can download an app and use it on all compatible devices.
By way of conclusion, year after year, brands try to achieve the similar results of ecosystem and synchronization but without reaching the levels of success of the Californian firm. Apple has done a great job generating a symbiotic benefit, that is, it increases its benefits while users increasingly enjoy a better ecosystem.