Apple has opened a new Apple Store in Turkey, specifically in the city of Istanbul and named Apple Bağdat Caddesi, which is the third Apple Store in the country. The store is made from local materials (travertine on its interior facade), and offers a design with an open and fluid space for customers to explore the products and services.
To celebrate the opening of this new Apple Store, Apple will premiere Perspektif Istanbul, a six-week Today at Apple program that pays tribute to the city and its creatives. Organized by 20 local artists, this program brings together creativity, culture and technology in an experience that examines themes and values important to the local community in the city.
Deirde O’Brien, Senior Vice President of Retail states that:
With the opening of Apple Bağdat Caddesi, we are delighted to build on the deep and long-lasting relationships we have with our customers in Turkey. We can’t wait to welcome the local community to our newest store in Istanbul and bring them the best of Apple.
The store will also house a exclusive augmented reality exhibition created by creatives Tin Nguyen, Ed Cutting and Oğuz Öner. This exhibition transforms the store into an immersive digital installation.
Making use of the LIDAR sensor Available on the iPad Pro 2021 and iPhone 13 Pro, visitors will be able to view Ebru-inspired ceramic vessels in augmented reality on their screens and hear unique spatial sound elements.
Attendees will have the opportunity to join face-to-face and virtual sessions These include learning about traditional miniature drawing with illustrator Murat Palta, creating a moving portrait with visual artist Sinan Tuncay, or photographing the invisible with Magnum Photos photographer Sabiha Çimen.