only missing a few weeks until WWDC 2023 takes placeApple’s annual meeting for developers in which, as we have been anticipating for a few months, the more than expected mixed reality viewer will be presented with which those from Cupertino intend to completely revolutionize a market, that of viewers, which It has never finished taking off, despite multiple attempts by various technology companies.
It is important, however, to clarify that when I say that the viewer is highly anticipated, I am mainly referring to the fact that rumors about it have been floating around for many years, as well as the leaks that have occurred this year about the same, have generated a great deal of curiosity. However, this does not mean that this level of waiting will necessarily translate into sales, even less if we take into account that something in which all the leaks agree is that its price will place the viewer very far from the reach of pockets. of the majority.
Within Apple the expectations are also quite diverse. It has been rumored for a long time that this is a particularly personal project for Tim Cook, the company’s CEO, and that he has placed great hopes in the impact that the viewer will have not only in the market, but also in the image of the company and Of course, on a social level. This, of course, is understandable, since we can understand that this viewer It is the first new device project born, 100%, in the post-Jobs era, that is, in “his” Apple.
However, as we already told you a few months ago, this optimism does not seem to have permeated all the company’s workers. Rather the contrary, some employees and former employees of Apple they would have pronounced themselves in rather pessimistic terms regarding your appreciation of the future of the viewer.
Be that as it may, and with WWDC 2023 just around the corner, we once again have a new sign. As you will remember, at the end of last year we told you that Apple had registered the xrOS trademark, which put us on the track of the name that the viewer’s operating system will have. Well, now we can find, on the page of the New Zealand Intellectual Property Office, a new registration of xrOS, this time as a trademark and as a name, as well as the “logo” of the new operating system.
This registration has been carried out by Deep Dive LLC, as already happened with the December records. According to various theories, this company, based in Delaware, United States, and founded in 2017, would actually be an apple coverthat is, an instrument created, specifically, to carry out this type of activity in relation to the mixed reality viewer project, as well as the future virtual reality viewer, something that can be related to the name of this supposed cover .
In any case, registration as name is one more step, and that therefore is de facto the main confirmation (indirectly, of course) by Apple that, despite other rumors pointing to a new delay, the viewer will finally see the light of day in just three weeks. It will be then when, finally, we will know how much of what has been leaked and rumored so far was true and, in view of the reliability demonstrated by these same leakers on previous occasions, it is most likely exactly what we already expect. .
