As is already the tradition in the Californian company, Apple yesterday made public its income during the last quarter of the year, to what they call Q1 2022 and that includes part of the month of September, October, November and part of the month of December. And it is true that the firm directed by Tim Cook had already been showing a good trend, but now those that are already your best results in the history and just a few weeks after becoming the queen of the stock market by being the first to have a market value of 3 billion dollars.
And it is that those results with which the company closed 2018 are already far behind and that, despite not being the worst, did represent the worst record of the company in the Cook era. Just three years later, the tables have turned a lot with a record $123.945 million in revenue. And yes, it is true that traditionally it is usually the best quarter of the year for the income of new iPhones, but this time there has been a growth in almost all areas with special emphasis on Macs and services. Compared to the same period of the previous year, it represents a growth of 11.2%.
The iPhone still reigns, but beware of the Mac
Results Q1 2022
iPhone
| Q1 2022 (thousand million $) | Q1 2021 (billions of $) |
|---|---|
| 71,628 | 65,597 |
Mac
| Q1 2022 (thousand million $) | Q1 2021 (billions of $) |
|---|---|
| 10,852 | 8,675 |
iPad
| Q1 2022 (thousand million $) | Q1 2021 (billions of $) |
|---|---|
| 7,248 | 8,435 |
Wearables, Home and Accessories
| Q1 2022 (thousand million $) | Q1 2021 (billions of $) |
|---|---|
| 14,701 | 12,971 |
Services
| Q1 2022 (thousand million $) | Q1 2021 (billions of $) |
|---|---|
| 19,516 | 15,761 |
Total sales
| Q1 2022 (thousand million $) | Q1 2021 (billions of $) |
|---|---|
| 123,945 | 111,439 |
say that the iPhone is the flagship device of the company is not, far from it, a secret. It has been like this for years and this time we did not find any surprises. The boost of the iPhone 13 and the drop in price of the iPhone 12 have served the brand to position this line of products as the most outstanding and it is that they have grown almost 10% compared to the same period last year, exceeding the whopping figure of 70,000 million dollars.
However, the Mac with Apple Silicon they have served to revitalize what was once Apple’s right eye: computers. In this area, the company has managed to increase by 25%, which helps them to overcome the barrier of 10,000 million dollars. And probably in relation to this boom we find the iPad slight drop, the only area that did not grow this quarter, which represents 14% less revenue. Although Luca Maestri, financial director of the company, points out that the production crisis living Apple and other companies has affected these results.
We can also observe how, once again, the upward trend of services staying very close to 20,000 million dollars. The 23.8% increase in this field serves the company to continue to emphasize that discourse on the importance of the ecosystem and how services such as Apple Music, Apple TV +, Apple Arcade or Apple One plans benefit it.
Of course, as is customary, the company no models specified of devices that are sold the most or which of its services is the most popular. However, the CEO himself, Tim Cook, has been widely satisfied and grateful with the public’s response at a “time when being connected has been more important than ever”. In his statements, he also highlighted the social-corporate section of the company, emphasizing its goal of being carbon neutral by 2030.
Growth in Europe and Asia has been key
Results Q1 2022 by territories
U.S
| Q1 2022 ($ billions) | Q1 2021 ($ billions) |
|---|---|
| 51,496 | 46,310 |
Europe
| Q1 2022 ($ billions) | Q1 2021 ($ billions) |
|---|---|
| 29,749 | 27,306 |
China
| Q1 2022 ($ billions) | Q1 2021 ($ billions) |
|---|---|
| 25,783 | 21,313 |
Japan
| Q1 2022 ($ billions) | Q1 2021 ($ billions) |
|---|---|
| 7,107 | 8,285 |
Rest of Asia
| Q1 2022 ($ billions) | Q1 2021 ($ billions) |
|---|---|
| 9,810 | 8,225 |
Total income
| Q1 2022 ($ billions) | Q1 2021 ($ billions) |
|---|---|
| 123,945 | 111,439 |
If we now analyze these results by territory, we observe that for yet another year the United States has been the fetish territory of Manzana with an increase of 11.2%. However, strong growth is noted in Europe of almost 9%, which helps offset the 14% drop in Japan, which is also overshadowed by huge growth in China 20.9% and in the rest of Asia 19.2%.
And it’s not turkey mucus, as that one would say. And it is that in the technological market, China is a great market that everyone tries to reach and grow. We must continue to remember that the enormous health and economic crisis that is already plaguing the world had its origin in this territory, which did not exactly bring much joy to the company during 2020 and part of 2021. However, based on these results, it already seems thing of the past.
