Despite the good reviews Macs are getting since Apple decided to put Intel aside and fully dedicate itself to Apple Silicon, the sales of the computers of the American company will fall in the last quarter of this year. I’m not saying it, they say it from Apple and from Bloomberg they have echoed these business forecasts. Of course, we cannot give the reason why these forecasts have been made, but I am going to risk saying that the prices of Macs have skyrocketed and they still have specifications from 5 years ago. They should play all or nothing and leave half measures.
In this period in which we are, the American apple company has released a forecast that generates a bit of uncertainty. It has been stated that the company’s revenue from the sale of Mac will decrease substantially in this quarter. Uncertainty It comes from not knowing the reason why this drop in sales occursespecially when in the previous quarter a sales record was broken again thanks, above all, to the new MacBook Air with M2 and MacBook Pro. It is estimated that sales increased by around 25% in the last quarter compared to the same quarter, but from last year.
Now, however, Apple CFO Luca Maestri has warned investors that Mac revenue would decline “substantially” in the final quarter year over year. Perhaps for this reason, a new campaign of discounts for the purchase of Mac. Of course, aimed at medium and small companies. Taking this into account, if you buy 5 to 24 MacBook Pros, you get an 8% discount. That goes up to 10% if they order 25 or more units. The offer only applies to 14-inch and 16-inch MacBook Pros and runs through December 24.
