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back on the best commercials of the evening

Like every year, the Super Bowl final is an opportunity to discover overpriced advertisements, with XXL casting.

Last night, the Super Bowl LVI final marked the return of one of the biggest American sports competitions of the year. In addition to innovating by offering spectators present on site a special NFT with their ticket, the evening was also an opportunity to discover the traditional Super Bowl advertisements.

Paul Rudd, Scarlett Johanson and Schwarzy in the cast

Marked by the victory of the Los Angeles Rams over the Cincinnati Bengals, the Super Bowl final especially gave pride of place to Hollywood stars. Throughout the evening, advertisers had mobilized some of the hottest actors of the moment to promote their products. We were able to discover Salma Hayek (The Eternals) and Arnold Schwarzenegger as Hera and Zeus, for an ad promoting BMW’s electric SUVs.

Even crazier, the duo formed by Paul Rudd (antman) and Seth Rogen (future-man, Pam & Tomy) appeared in a short film full of nostalgia orchestrated by Lay’s chips. We also saw a hesitant Kanye West in a McDonald’s ad that should speak to all fans of the fast food chain.

Zack Effron was also there. The interpreter of Ted Bundy in Extremely Wicked, Shockingly Evil and Vile by Joe Berlinger had been commissioned by the company AT&T to extol the advantages of the fiber, betting on a competition of size… of fish during a fishing trip in the metaverse. The company had not done in half measures, since it had also appealed to Demi Moore and Mila Kunis in a second advertisement featuring their common love past with Ashton Kutcher.

In an equally topical register, Matthew McConaughey gave us a satire on the space race of Jeff Bezos and Elon Musk. Parodying his film Interstellar, the actor has openly criticized the dreams of billionaires, inviting the creation of a better world by keeping our feet on the ground. For its part, Uber Eat has offered the services of Gwyneth Paltrow, Trevor Noah and Jennifer Coolidge to promote their new grocery delivery service “Uber Don’t Eat”.

At Amazon, it was the couple formed by Scarlett Johansson and Colin Jost who promoted the voice assistant Alexa, while joking about the idea (a little scary) that the latter could read their minds. The opportunity to learn that the main actress of Black Widow has some breath problems in the morning, and a serious problem with the cold chain.

Coinbase breaks the internet

Among the strangest commercials of the evening, we also note the crypto platform Coinbase, which was satisfied with a hypnotizing QR Code navigating on the screen for a long minute. Designed by Accenture Interactive, the spot finally had the desired effect, literally blow up the servers of the site which remained inaccessible for a moment after its broadcast. The crypto platform was not the only one to bet on the Super Bowl, since FTX, BitBuy, Crypto.com or eToro had also spent lavishly for the evening. The prize for originality undoubtedly goes to FTX, which has offered the services of Larry David (Seinfield) in the role of a skeptic not really inclined to invest in virtual currencies.

Expensive ads

Nicknamed “Celebrity Bowl” because of the many celebrities present this year, the 2022 edition of the Super Bowl has – as always – been very expensive. With more than 100 million Americans in front of their television last night, the 56th edition of the sports competition saw its prices explode: the thirty seconds of advertising would have been negotiated up to 5.6 million dollars, a figure of ‘estimated business’half a billion dollars for NBCwhich broadcasts the event.

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