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Black Friday, Christmas and sales can account for up to 30% of the annual turnover

The most anticipated periods of the year are approaching for many companies. The Black Friday, Christmas and January sales they are usually opportunities to improve sales and billing results for the year. But, at the same time, it can represent a significant challenge for the purchasing and supply area of ​​companies, in order to successfully cover the high temporary demand of the final consumer.

In addition, the current circumstances of energy crisis, the new mobilizations of carriersthe problems of maritime transport, the escalation of prices or the scarcity of raw materials, mean that this year the commercial campaign is involved in a greater uncertaintywhich could jeopardize the results of this key quarter.

The logistics forecast for companies before, during and after the Black Friday and Christmas campaigns is complex, since the globalized model we had up to now no longer works when it is saturated. In addition, the new mobilizations in the transport sector further aggravate the situation. That is why the different companies must increase their budget in the professionalization and digitalization of purchasing management, in order to minimize the impact of this collapse of the supply chain, and have alternative plans”explains Rosario Piazza, CEO of Fullstep, a company specialized in the end-to-end digitization of the purchasing, supply and supply chain process.

SMEs, the most vulnerable to suffering a stock crisis

The last five weeks of the year are the key moment for small and medium-sized businesses, which generate between 25% and 30% of the turnover for the entire year, according to data from different experts. That is why SMEs can be the big losers if they do not carry out a correct forecast and planning during purchases during this time.

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SMEs that have not already carried out planning and have prepared themselves some time in advance of this period, may lose the business opportunity that Black Friday and Christmas sales represent for this type of business. The feeling of increased sales can cause them to be too relaxed in attitude, have not reviewed their technological stock control systems, order late or have an overload of stock. Not to mention deliveries to customers, which are quite a logistical challenge”, assures Piazza.

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