Yesterday we attended the “birthday” of the Spanish division of brother. It was in 1997, when the company, an expert in printing, identification and digitization solutions, landed in our country as a supplier of printing, fax and typewriter equipment. In just 10 years, its equipment rose like foam and, 25 years later, the company has a market share that reaches 31.80% in A4 laser printing equipment and 46.60% in document scanners.
The Brother Iberia SLU brand It emerged in 2002, when it managed to expand its business to Portugal. During all these years, one of its milestones was the launch of the most compact equipment on the market in 2005. Already in 2006, they became leaders in the sale of faxes, and today it is one of the last manufacturers to maintain this type of equipment within its product portfolio. In that same year, 2006, they already reached one million units sold and launched the first Wi-Fi devices on the market. It should not be forgotten that it was in 2007 when the company launched the first color laser equipment with proprietary technology and that in 2012 they launched the first document scanners.
All these milestones have been possible thanks to the support received from the distribution channel, with a solid and faithful structure consolidated over the years, together with the rest of the company’s stakeholders, which have inspired the anniversary slogan: “Together we make history.”
Over these 25 years, Brother’s business has evolved dramatically as a result of continuous market demands, from a manufacturer of business office equipment to a global provider of printing services.
“For Brother it is a privilege to continue being one of the leading companies in a sector that is increasingly competitive. And we have achieved this thanks to the fact that we have been able to adapt to the needs of a market that has not stopped evolving”. it states Carlos Hernández, general director of Brother Iberia.
More than 6% of its turnover in innovation
Through its continuous efforts in innovation – to which it allocates more than 6% of its global turnover annually – and its philosophy ‘At your side’ – which puts the customer at the center of all its operations –, Brother has also managed to expand its business to other markets, such as the professional and industrial labeling market, being a supplier to be reckoned with in key sectors such as Manufacturing, Transportation and Logistics , Health and Commerce.
On the other hand, the sustainability It has always been part of Brother’s DNA, becoming a key aspect in the strategy that the company has set for the coming years. By 2030, it plans to reduce CO2 emissions worldwide by 65% and for this, Brother is committed to the circular economy, developing different initiatives, including the consumables recycling program. Since the program was launched, it has resulted in 40 million toner cartridges being remanufactured or recycled worldwide.
Brother’s recycling facilities in the UK and Slovakia have been accredited with zero waste to landfill since 2013 and, in 2022, this process became completely carbon neutral.