In this reforming digital era, where most mobile phone companies are bringing laying so much focus on cameras and their capabilities. And adding an extravagant number of lenses and media libraries. Furthermore, the marketing trends are evolving, and contrary to the primitive media like newspaper and radio adverts, marketers are shifting towards digital forms and visual advertising. Videographic promotions are becoming increasingly popular across all market segments and all modern branding channels.
Visual advertising is among the most prominent and engaging forms of branding and opens an infinite range of possibilities to showcase an idea. Creativity coupled with perception and ideas makes videos so popular and successful.
Now, if we put some numbers to videography and the increasing popularity of video marketing, on popular social media platforms like Facebook and Instagram, there are over a hundred million hours of video views and shared over 1000 times more than similar textual or photographic content.
Today, there are so many different video devices and video processing software, providing an amazing capability to develop professional videos. And, so people often believe that they can do best for their business/product marketing. But, if everybody could be a scientist, we wouldn’t have Einstein and Hawking. Or not every painter is a Pablo Picasso. Similarly, to get the best videos or graphic commercials, you need a professional to do their magic.
If you are looking to invest in a video project or create a video commercial to market your product and services, here are some great reasons as to why choosing a professional video production would be the best return on your investment.
1. Access to high-quality equipment without spending on them
No matter how modern today’s smartphones look with their multi-lens cameras and advanced image processing GPUs, they are still far from matching the sophisticated professional equipment. These devices and the entire professional setup offer a completely different experience as well as results.
If you compare the images and recording taken on a phone with that to the ones taken by a professional camera, you would see a great difference in the sharpness, clarity, the raw files (the image file generated by the devices that contain a lot of data about the image) and other details. However, the equipment doesn’t come cheap, even if you manage to rent them out. Hiring a production agency would mean, getting the results of the professional gear without having to spend the time and resources on procuring and using those.
2. A team is better than a one-man show
The captain alone cannot sail the ship he needs his crew to handle different components. Similarly, a commercial video project involves more than just recording a shot. Instead, there are various phases and components to it – planning, creative and concept setup, directing, lighting, logistics, and setup, editing, sound, and distribution.
And then each of these has its complexities. Therefore, having a team of specialists is way better than finding a jack of all trades.
3. Marketing expertise and creative thinking
One of the most crucial parts of creating a successful commercial video is to conceptualize something that captures attention and makes an impact on the audience. Something that allows them to correct the idea or emotion to your brand. Surely, almost all companies hire a professional marketing/advertising team (in-house or external) for market research and ideas.
No questions on their capabilities. But, when you work with top video production companies that work with numerous brands creating marketing videos, you can surely get some amazing ideas and a fresh perspective for your project and product from outside of your usual team.
4. Relationships can make a difference
Shooting and conceptualizing a professional video is one thing, marketing and reaching the audience is other. Every day, millions of videos are recorded and shared over various media channels – social media, television, advertising displays, etc., but not all get the attention they aim for. Only a few manage to leave an impression.
Your video project could be a success if you can get the attention of your target audience. Professional video production companies have an enormous network of viewers and admirers, and a potential audience to gather. Hence, establishing good relations with an external production agency can enable you to enhance your reach to a vast audience.
Established video production and digital agencies are built on creative teams and experienced artists who enjoy the weaving stories and ideas into short simple clips. With such a team working on your marketing videos and commercials, you can look forward to a piece of art. Furthermore, you get a team that has worked on numerous projects and is someone you can rely on. They would be efficient with their work and can help you create the most amazing visual marketing content for your business.
Making a video is a lot of work and requires dedicated efforts. And, you wouldn’t want to be caught up with this instead of focusing on the real business. Hiring a professional agency or reading techssocial for this would be a smart move with exceptional results.