Chrome 101 is here: say goodbye to your privacy forever

This is something that is happening now and that will gradually reach most PCs. The first thing that we must take into consideration is that this new update of the Internet browser is not characterized by the new functions available.

Although we find some novelties, a good part of these are focused on the developers Of applications. With everything and with it here we can make a special mention of two elements coming to the new Chrome 101. At the moment they are executed in test mode in the program itself.

Controversial privacy news in Chrome 101

It directly affects our privacy and we have been talking to you for a long time about the arrival of those known as FLOC. In order to understand what they do, you need to take a look at everything related to Google privacy.

We have already spoken to you on several occasions about the intention of remove third-party cookies In Internet. Considering that Google’s main source of income comes from advertising, the removal of third-party cookies poses a threat to your business. That is why the search giant is now testing and implementing an equally lucrative element. all of it directly affects privacy of users on the Internet.

This is where the so-called FLoC come into play. So that you can get an idea, its operation is focused on monitoring, but going from individual users to groups of these. That is why some companies focused on maintaining the privacy of their customers such as brave, DuckDuckGo or Vivaldi, criticized these objects. In turn, they announced that they would block it in their browsers and products.

And it is that, with these in operation, the websites are informed about the user group interests, even if the site has never been visited by one in particular. Furthermore, the FLoC adds additional data to this monitoring. Due to this criticism, Google abandoned these elements earlier this year and announced that it would instead use topics.

Topics and FLEDGE arrive in the new version of the browser

These replacements are going to focus on the future cookieless advertising system that is already being tested in Chrome 101. Note that Topics runs locally in the browser and the API uses algorithms to determine topics of interest based on our browsing history. Interests are stored locally for three weeks and when you visit a site, the interests are revealed to the website in question and its advertising partners. It goes without saying that these elements are going to generate a enormous controversy related to privacy when navigating.

chrome floc

In addition, it is also added FLEDGE, an advertising experiment that transfers the user’s interest data to the local browser. Google hopes this resolves some privacy concerns. At the same time, it provides advertisers with data to display potentially interesting ads. Topics and FLEDGE are not exempt from criticism, something that will extend to future versions of the browser.

To update to the new version of Google Chrome, we only have to access the option of Google Chrome Help/Info menu. Automatically the program should receive the new version and update itself.

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