The crypto art It arises from the union of two aspects. On the one hand, that of cryptography, defined as “the art of writing with a secret key or in an enigmatic way” and, on the other, art. In this current the artist commercializes his digital works of art in the metaverse through payment systems, based on blockchain technology and non-fungible tokens (NFT). These types of transactions serve to avoid plagiarism of creations and allow them to be tracked in the online universe.
According to the Art Trade Report 2021 carried out by Hiscox, the average large expenditure on the acquisition of digital works has tripled in just two years, from 2019 to 2021. The study shows that nearly $3.5 million worth of artistic NFT cryptocurrencies have been sold from January to September of last year. Moreover, the company forecasts a 38% increase in the acceptance of payments with cryptocurrencies on online platforms by 2022.
From Deusto Formación, a distance training center, they emphasize the importance of developing the necessary skills in the area of online marketing and e-commerce to immerse themselves in topics such as crypto art itself and make this trend known in what experts name as “the digital age”.
Marketing and e-commerce: techniques for the growth of online art
The first digital work was ‘Everydays: The First 5000 Days’a collage of 5,000 images created by Mike Winkelmann, known under the stage name of Beeple and which illustrates this article.
The creation made through NFT was sold on March 11, 2021 for the exact amount of $69,346,250 via blockchain. This work is considered the first, and therefore the forerunner of this new way of making and selling art. Beeple explains that there has never been a way to actually own or collect art. With NFTs this has now changed. “We are witnessing the beginning of a new chapter in the history of art, digital art”, assures the artist.
The technology applied to crypto art is also closely related to the role played by online marketing and commerce. It is essential to adapt the advertising practices to the digital field in order to develop the techniques required to increase this business model.
Thanks to non-fungible tokens, NFT, technology and its interpenetration with finance have given it a series of rights to buyers and serve as an investment. Professionals from Deusto Formación defend that the metaverse, this universe of virtual reality and digital objects and accessories, non-fungible tokens and cryptocurrencies, could become a key market.
