The olfactory marketing is booming due to the growing importance of the transmission of sensory experiences. Dejavu Brands is one of the companies that exploits it the most, using the fragrance as the engine of each project and creating an experience full of emotions through the sense of smell.
Its objective, according to the brand’s marketing manager, Beatriz Acosta, is clear: “choose the perfume according to a brand or place to provide added value and a unique personality”. This has made the Spanish company increase customer loyalty up to 30% and increase visits by 10%.
There is talk that olfactory marketing can increase sales by up to 70%, but this varies a lot from one brand to another and its objectives, which do not have to be to sell, but rather to create an entity and decorate the space, providing elegance and sophistication, so that the user feels comfortable and lives a complete sensory experience. Loyalty is obtained because the perfume generates a good memory of the brand and the customer wants to feel identified with it.
I remember in memory
Beatriz Acosta conveys that “olfactory marketing has the ability to generate business”, not only at the time of purchase, but the memory that remains in the memory of customers makes new lines of business arise. For example, development of custom product for home with the fragrance of the brand, in such a way that they enter the homes of their customers, thanks to their own smell.
On the other hand, this olfactory marketing company attaches great importance to the aromatization of events, an aspect that is not enhanced, but that is becoming more and more vital. Just as you think about decorating with flowers, lights, music, catering, etc., you must choose the fragrance that will fill the environment well. Hence, event companies or agencies seek to go further and complete the circle of the senses by flavoring the meeting. On occasions, many guests have wanted the perfume to buy it, as happened with the aromatization of MBFW Madrid.
Achieving this would not be possible without its own technical service and the latest technology, as well as a unique perfumer, Elise Dion, who is in charge of developing proposals based on different raw materials that transmit the client’s values or objects to create unique and unrepeatable moments. The perfume manufacturing work revolves around the premium quality of raw materials and with the appropriate security controls in perfumery.
All the products developed by this fragrance company are 100% personalized, whether for companies or events in which they enhance the olfactory experience with a brand objective, creating adhoc perfumes, holding workshops or tastings, street marketing campaigns, etc. Or for the final customer in candle format, mikado, home fragrance, body perfume, amenities, packaging…
