Although inflation has affected many industries, Dell has proven to be a resilient and ever-evolving company. Despite the difficulties it has experienced in its PC division, the company is showing its adaptability by focusing its efforts on selling enterprise hardware.
And although in the third quarter of the year 2022 PC sales fell 11%, Dell found a ray of hope in the sale of business hardware in the fourth quarter. Sales of servers, storage devices and network hardware for companies increased by 7%, indicating great potential for the company in this area.
The ISG unit, one of the most requested
Although the figures have been positive in the fourth quarter, what has most caught the attention of the company is that lThe ISG unit accounted for 40% of all sales. Dell’s own co-head, Chuck Whitten, has called this solid, so all efforts will be focused on it so that this can offset the losses that computers have generated.
It is still too early to know what the results of pay more attention to the Infrastructure Solutions Group (ISG) for organizations. To do this, Dell will have to increase the servers and networks to meet this demand and take advantage of the moment to reduce, as much as possible, the losses that the PC has generated.
What is Dell doing to sell enterprise hardware?
Enterprise hardware is very competitive and the company has realized that its lawsuit can help it improve its statistics after months in which these have been negative. For this reason, it is focusing on certain aspects of the sale of this hardware that allow them to obtain a certain competitive advantage over other brands.
To get it, Dell has optimized server shipments so your customers don’t have to suffer long waits. For this, it has been crucial to have sufficient stock and make the appropriate forecasts to avoid delays and even waiting lists. In this way, they get a good customer experience.
Likewise, it has also focused on working with a strong connection and ASP that are scalable so that they are part of the differentiating character of the company. Therefore, all this is helping sales not only to be maintained, but forecasts are that they will increase in the coming months. Although doubts are always It seems that there is a lot of confidence that this can be an improvement.
The effects of inflation do not seem to be ending in the short term. For this reason, Dell has not delayed in taking measures like the one we just mentioned so that the numbers return to what was expected. They will have to see if really focusing on selling business hardware brings them benefits or they will have to modify their strategy in order to reach the proposed objectives.
