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Deprived of Amazon and Meta, CES 2022 may not take place

Hard blow for the American living room. While the CES has become the annual meeting place for technology enthusiasts around the world, the 2022 edition must face the cancellation of several big players in the market.

After a forced break last year due to a global pandemic, CES 2022 is visibly struggling to return to face-to-face. Scheduled in a few weeks, the largest tech fair in the world must this year deal with several successive cancellations. This week, we learned that Twitter, Meta and Pinterest preferred to cancel their participation, officially to protect their teams from the risks of contamination linked to Covid-19.

This time it’s Amazon’s and T-Mobile’s turn to be portrayed pale. The two companies have let it be known via social networks that they too will not attend the face-to-face edition of CES 2022. A blow to the show, which may not recover. While Meta and Twitter were a relatively low key presence at the show, Amazon and T-Mobile were among its biggest players.

Will CES recover?

These two successive departures could deal a fatal blow to CES. Especially since if T-Mobile has assured that it will continue to play the sponsors on the show and the DRL Championship Race, the firm has confirmed in an official press release that its CEO Mike Sievert “Would no longer do keynote in person, whether virtual or face-to-face”.

It must be said that after Amazon and T-Mobile, other big tech players could follow. Among them, we can mainly mention Samsung and General Motors, which each year occupy a prime space at the show. The cancellation of other big names like LG or Sony could also complicate the program of the Consumer Electronics Show, which is big on its headliners. Contacted by The verge, the two companies have however confirmed their presence, as have Qualcomm, OnePlus and HTC. For its part, Nvidia will rely on a virtual presentation.

For the CTA, the organization in charge of the CES, it will therefore be a question of fill in the gaps left by the absent, while reassuring the public as well as the remaining brands. Asked by Adweek, the firm reaffirmed its objective of wanting to focus on “Security and the implementation of the right protocols”.

Remember, however, that this would not be the first time that a show has been forced to cancel because of the Covid-19. In 2020, Barcelona’s MWC had to post closed doors, while its return in 2021 was largely marked by serial cancellations.

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