One of the sectors most affected by everything that has happened in recent months, the hotel industry. has taken advantage of the health crisis to demonstrate your ability to adapt to change. Specifically, restaurants, bars and all kinds of gastronomic projects have detected the need to change the way they relate to their customers and, for this, an essential issue has been investment in the digitalization of their businesses.
In this context, according to the report “The keys to digitization in hospitality” carried out by Hospitality of Spain, it is estimated that 65% of restaurant businesses are digitized. The study also shows that six out of 10 businesses already invest part of their turnover in digital tools or initiatives.
The new commitments in the hotel industry are based on automated management programs that focus both on the relationship with the client and on transforming business operations. Supported by software such as Pikotea, businesses can automate orders, control the available stock or manage billing through a digital platform. These new customer service methods respond to the search for efficiency, speed and comfort and, according to Pikotea data, increase staff efficiency by 32%.
The importance of hospitality software for work optimization
The most successful digital tools among businesses, they are above all those that pertain to direct dealings with customers (payment methods, Wi-Fi network, cards with QR code…). However, investment in digitization also focuses on improving the job quality of workers in the sector. This is achieved by digitizing processes such as inventory control, order management or placing orders with suppliers through digital platforms.
As Pikotea explains, businesses that implement this type of technology coincide in experiencing some clear benefits, such as reducing staff stress, breaking down language barriers between employees and customers, and offering greater autonomy to the user, especially for those related to allergens or special diets. In addition, these softwares have a data storage system that remembers the orders and transactions and compares the various offers so that the customer can choose the one that best suits their needs.
