It was announced and it has already been completed, at least in the United States: Disney+ has launched its new ad-supported plan there, while the service subscription price has risen. In other words, what was already known and yes, it looks very bad.
Going to the data, if the Disney + subscription cost 8 dollars up to now, that is the price that those who have no problem swallowing will pay from now on four minutes of ads for every hour of content. Hence, we talk about the plan with advertising and not the cheapest plan with advertising, because it is not.
The current subscription price for the service, the only one so far free of advertising, increases by $3 to 11 dollars a month, a price that remains competitive compared to what the competition offers. At least, the competition that plays in the same line of Disney +.
However, the caveat that this is just the first of new uploads It is something that everyone takes for granted, according to what was seen in that same competition. Without going any further, the plan premium Netflix -the equivalent of Disney+, with 4K content and up to four simultaneous playbacks- costs $19.99 per month in the United States.
The price increase will not be applied to this side of the Atlantic for the moment, but what happens there is reflected sooner rather than later here and most likely throughout 2023 Disney+ will also increase its price in these parts. Right now the Disney+ subscription in Spain it costs 8.99 euros per month or 89.99 euros per yearso the sum is simple.
All in all, if the price is raised to 12 euros per month, Disney+ will continue to be much cheaper than Netflix, which now costs a whopping 17.99 euros per month, and with respect to HBO Max, which now costs 8.99 euros. per month, its price is expected to rise when the merger with Discovery+ is consumed. On the other hand, paying 9 euros a month to put up with advertising does not sound appealing.
Another a priori negative point is that Disney+ launches its plan with ads and raises prices at the gates of 2023, a year for which the new CEO of Disney brings forward a 20% reduction in production in relation to 2022. Of course, he aims to prioritize quality over quantity, but such a position on the part does not give much confidence.
The point is that Disney+, like the rest of the large video-on-demand platforms, continues to lose money in an effort to gain as many customers as possible before the competition falls. In the case of Disney+, it would have lost almost 1.5 billion dollars in 2022 alone and not even breaking the subscriber record has served to alleviate it.
