According to The Information, Disney+ plans to offer a cheaper, ad-supported formula, like HBO Max and Peacock before it.
The SVOD invoice starts to be salty, as long as we want to follow all the series of the moment. As new platforms are regularly launched, Disney+ is adopting a new strategy to secure a place of choice in the entertainment budget of its users.
According to the American media The Information, the big-eared firm was working on a more affordable version of its service. For a lower bill, subscribers to this new formula will be able to take advantage of the entire catalog, while making a small concession: accepting advertising.
Like HBO Max or Peacock, Disney+ wants to attract a new audience by relying on advertisements to reduce the price of its subscription. A strategy that will undoubtedly allow it to achieve the objectives it has set for 2024.
The platform hopes reach 230 or 260 million users within two years. Except that its growth is starting to slow down, like that of Netflix, which recorded a year 2021 below its forecasts.
$8 million annual investment
Well aware that reducing the price of its subscription will not be enough to attract new users, Disney+ also intends to invest massively in the production of content. The platform has announced that it has planned an annual envelope of $8 billion until 2024.
Enough to give birth to many series inspired by the Marvel, Star Wars or even Disney universes. The platform, in France, can also count on more mature productions thanks to Hulu. As Pam & Tommy or dopesickthe new series of the genre are arriving in our green lands on Star, the destination for adults on the streaming service.
For the time being, it is not known where and when this ad-supported version will be offered. We can nevertheless imagine that the platform will tell us more in the coming months.
As a reminder, in France, the price of the monthly subscription is set at 8.99 euros. The annual formula saves you a few dollars since it is displayed at 89.90 euros, the equivalent of two months free.