Ecommerce has generated 654,000 direct jobs worldwide in 2022

The largest eCommerce event in Spain, Meet Commerce, organized by interactive4brought together in Madrid more than 600 attendees and digital business professionals in Spain and around the world.

Visitors from more than 30 countries around the world, including representatives of companies such as TikTok, Shopify, Salesforce, Adobe among many others, they spent an intensive day analyzing and developing their proposals to face the growth of the eCommerce sector for the coming months in which a recession in the digital business model is expected worldwide.

According to the data that was given during the day, eCommerce throughout the world generated more than 4.9 trillion dollars in sales and created more than 654,000 direct jobs which makes me one of the main economic engines.

The meeting, inaugurated by Nacho Riesco, VP of Interactiv4, analyzed together with the largest representatives of eCommerce in Spain the challenges and trends that digital businesses will encounter in the coming months, in which a recession in the sector itself is expected after 5 years. growth above expectations.

«Ecommerce in Spain has had the last four years of exponential growth. All the companies with digital business attending the conference agreed that during the pandemic they took the opportunity to make investments in technology and expansion of their digital models. Fundamental issues such as data technology, social responsibility, personalization and the implementation of marketplaces”, explains Nacho Riesco.

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eCommerce companies in Spain are today better prepared than before the pandemic to meet new digital needs. The continued growth and technological investment has turned eCommerce in Spain into already consolidated models.

The present goes through the hybrid model

The event was attended by the president of the Spanish Retail Association, Laureano Turienzo, who analyzed the growth situation of eCommerce in Spain throughout the world and pointed out the need to stop viewing the retail landscape as a binary model exclusively from physical companies or online companies.

«It is not a binary model, we are facing the consolidation of the hybrid model in which the online business does not have to be exclusively online and must necessarily be seen as a complement to the physical store and vice versa. The online/physical concepts should not be separated, but rather seen as one more leg. It has been shown that many online sales end their collection at the physical point, while many physical sales begin at the online point»explained the president of the Spanish Retail Association.

Some figures that reflect the importance of the hybrid model are that online companies such as Amazon already have more than 600 stores in the world, or the Asian giant Alibaba, which has 1.5 million stores. Shein, the fashion eCommerce, has just opened its first store in Japan and has already had its first physical experience in Madrid.

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