The online parking reservation platform, Parclick, has announced the incorporation of Elena López as SEO director. With this appointment, the company reaffirms its goal of continuing to grow through a digital strategy.
Elena He has been dedicated to SEO for more than 10 years and has experience leading international positioning projects, both from in-house SEO and from agency consulting. Thus, Elena will rely on her global vision of the positioning factors that make a website position itself above the competition to define an SEO strategy focused on Parclick’s business objectives.
He started working as an SEO specialist in 2011 in Internetstores group stores for the Spanish market from Berlin. In 2014, she returned to Spain to work as a SEO analyst at lastminutegroup, where he was responsible for the SEO strategy of the Jetcost metasearch engine in 38 countries. Since 2018, he has worked at the online marketing agency Digital Menta, until he joined Parclick.
For Parclick it is essential to continue positioning itself in the online environment, since one of the key pillars for the company is to facilitate the digitization of the sector and give more visibility to the parking reservation service. The application promotes the use of new tools to facilitate the search for parking for drivers, so the SEO strategy becomes an essential part of reaching potential customers.
According to Elena, “The objective is to grow organically in a sector with many opportunities. In some markets, the challenge is a little greater because there are also competitors, but, on the other hand, the analogue driver still weighs heavily versus the digital one, so there is a long way to go to continue growing both in the business and in our positioning. In each market, the behavior of users, the type of product and the competition varies, so in order to grow we must constantly analyze what is most useful to our users, since Google is managing to more accurately assess what the experience is. of users with each update of its algorithm”.
