Elon Musk’s history with Twitter continues to give us situations that are reasonably easy to explain but singularly difficult to understand. That it all started as a bravado that in the end got out of hand is something that, at this point, already seems little or nothing debatable. And that many of the steps that he has taken from then until now respond more to viscerality than to logic, it is something that goes in the same pack, which is indivisible, like yogurt in the supermarket.
You will surely remember that, after signing the purchase commitment, almost immediately he began to attack what was then the management team. Her goal of him? He himself revealed it a short time later: force a drop in the purchase price. At that point it became clear that Elon Musk was fully aware that the price of $54.20 per share was well above the optimal value of the titles. In other words, not only had he gotten into a purchase he didn’t want to make, he was also paying a price well above the right price.
The fuss and tantrums were of no use, Twitter decided to sue and, given the more than bad prospects in the courts, Elon Musk had no choice but to back down and complete the purchase on the initially agreed terms, terms that were quite harmful to their economic interests. Since then, after his arrival at the Twitter address, chaos has taken over the management of the social network, as we have been telling you on time. From massive layoffs to censorship (yes, by the hand of the one who became the sursum corda of freedom of expression) to journalists who published texts critical of him. Pure hypocrisy, nothing new under the sun.
Be that as it may, what really worries Elon Musk are his accounts and, as we can read in The Verge, now he is looking for investors interested in buying part of his Twitter shares. And at what price are you offering the titles to potential interested parties? Yes, indeed, at the $54.20 he purchased them for. Something that could make sense, if it weren’t for the fact that he himself has been making it clear for months that he bought well above the optimal price, which does not seem like a good business strategy.
And it is that he imagines a second-hand car salesman who buys (to resell) a car of a certain brand. He pays, let’s say 15,000 euros, much more than he should have and, for months, he publishes several videos on his YouTube channel explaining all the reasons why it is a horrible car, that it is in horrible condition and that it has caused him a sensation. horrible. And one day he takes it to a workshop to change its paint and, after that, he tries to sell it for 18,000 euros. What doesn’t fit?
If there is someone who has made an effort, in recent months, to make it clear that the value of Twitter is well below the price paid by Elon Musk to take over the social network, that person has undoubtedly been Musk himself. And perhaps, precisely for this reason, it will now be somewhat difficult to find those potential investors to alleviate his economic situation. One more sample, and there are already a few, that decisions on Twitter are being made viscerally, which in these cases is always a mistake.
