This weekend, Mark Zuckerberg announced that Facebook and Instagram will launch a test phase to make the certification paid. This will cost €13 per month on the web version and €16♠ per month on the smartphone. A strategy certainly inspired by that of Elon Musk on Twitter.
Like a deja vu. Yesterday, Mark Zuckerberg announced the launch of Meta Verified, a subscription allowingobtain your certification badge on Facebook and Instagram for a fee. “This new feature aims to strengthen the authenticity and security of our services”, assures the boss of Meta on his social networks. If the badge is undoubtedly the biggest advantage of this subscription, the firm has taken care to slip in a few others.
Thus, subscribers will have access to exclusive stickers for their Stories and Reels, as well as 100 free Stars per month on Facebook, the virtual currency that allows you to support your favorite creators. To this are added greater visibility with other users as well aspriority access to customer service platforms.
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Meta is inspired by Twitter, for better or for worse
Of course, all of this has a price. For the time being, the functionality is only tested in Australia and New Zealand, for the modest sum of 19.99 Australian dollars on the web version and 24.99 Australian dollars on smartphones, or approximately €13/month and €16/month. Certain conditions must also be met, such as having at least 18 years old as well as the obligation to provide an identity card. Companies will not be able to subscribe to the subscription.
“Long term, we want to build a subscription offering that has value for everyone, including creators, businesses, and our wider community”writes Meta. “In line with this vision, we are evolving the meaning of the verified badge so that we can broaden access to verification and more people can trust the authenticity of the accounts they interact with. »
hard not to do comparison with Twitter which, under the leadership of Elon Musk, was the first platform to charge for its certification. If, at the time, the news caused controversy, it is clear that the strategy is effective, in fact attracting covetousness among the competition. A new standard has just been created for social networks.
Source : Meta
