Meta, parent company of Facebook and Instagram, has confirmed an important alliance with VNTANA, a company that will allow complete the transition to a 3D ad modelsomething that, as many of our readers will know, represents one of the most important pillars for the metaverse to take off, the great bet of Mark Zuckerberg’s company for the coming years.
When Facebook announced its name change and confirmed its commitment to the metaverse, there was something that almost all of us were clear about, and that was that the company led by Mark Zuckerberg was going to take advantage of this new ecosystem to integrate a totally revolutionary advertising model. We were not misguided, since this idea of integrating 3D ads is in line with what we have seen in many science fiction movies.
However, the metaverse is a very early concept, and the project presented by Meta still has a few years of development ahead of it. To continue moving in the right direction, the company is working on many fronts, and one of them is precisely the one we have already mentioned, 3D ads. Integration with VNTANA will allow brands to upload 3D models of their products to Facebook and Instagramand easily turn them into 3D ads.
Advertising is going to be one of the central pillars of the metaverse, and it seems that the big brands are more than willing to fully “embrace” this new business modelsince it is said that numerous companies, especially those dedicated to the world of beauty, fashion and furniture, are already preparing everything necessary to make the leap to 3D advertising.
And what advantages does a 3D advertisement represent? The most important is that this type of advertisement gives the user the possibility of interact on another level with the advertising they see. Thus, for example, an advertisement for a bag displayed in 3D would allow the user to look at it from different angles, rotate it and even change its size to see more carefully its most important details.
Before the integration of VNTANA in Meta, advertisers they needed to reformat the 3D files to be compatible with Meta advertising systems. Now, with that integration, brands will be able to use VNTANA to easily upload and convert files into 3D ads, even if they don’t have any technical knowledge.
