On Facebook is it so planning to rename the company, with the aim of reflecting the interest they now have in the development of the metaverse, according to The Verge. It is not yet clear when this modification will be confirmed, nor the name that the company will have in the future, although everything indicates that it will be soon. As soon as next week.
The change, of which it is likely Mark Zuckerberg, CEO of the company, speak at the next annual conference Connect of the company. This year it will take place on October 28, but the future name of Facebook could be revealed earlier and detailed at the event. What it does seem is that the new name of the company will have to do with Facebook’s ambition to be known for going beyond social networks and all the associated problems.
A change of brand, probably, would place the app that until now has the character of the company’s image simply as one more of the products of a parent company in charge of supervising the social network, Instagram, WhatsApp, Oculus and the rest of business initiatives.
But in addition, a name change could serve to separate the futuristic world in which Facebook, the metaverse, is now focused, from Facebook and the investigations and doubts that currently surround the activity and current operation of the social platform. Especially after the statements of his former employee Frances Haugen, his testimony before the United States Congress and the leak of documents he made to the Wall Street Journal. Additionally, antitrust regulators in the United States and several other countries are trying to break up the company, and public confidence in Facebook’s way of doing things is declining.
Apparently, the new name that Facebook will have is such a well-kept secret that not even all its senior executives know about it. All that there is so far is speculation, but they all agree on one point: it is the future company name may have something to do with Horizon, the name of the virtual reality environment mix of Facebook and Roblox that has not yet been released and in which the company has been working for several years. In fact, the name of the app that will give access to the environment has recently changed its name to Horizon Worlds, just after Facebook demonstrated a collaboration tool for work environments called Horizon Workrooms.
Parallel to this work, Facebook has been laying the groundwork for a while to focus on the next generation of technology. Last summer he started a group dedicated to the metaverse, and recently announced that his head of augmented and virtual reality, Andrew Bosworth, will happen to occupy the position of Chief Technology Officer (CTO). And only a couple of days ago that the company confirmed that it wants to hire 10,000 people in Europe for the development of its metaverse, which in the words of Zuckerberg himself «it’s going to be a great focus«.
In fact, the CEO of Facebook believes that it will be «a large part of the next step in the evolution of the internet after the mobile internet“And of course a very important part of your business. Meanwhile, the term metaverse, devised by science fiction novelist Neal Stephenson to refer to a virtual world that serves as an escape from a real and dystopian world, remains a mystery to most.