When analyzing the health of the market, we usually look at the sale of processors and graphics cards, however, that is a mistake since it is the motherboard sales the one that marks the buying trend and the economy of the moment. Not only by volume, but also by user choices. How have your sales been in 2022?
It is no secret that the common user sees less and less value in towers and it is not surprising. After all, they don’t see the value of being able to add more components or replace existing ones, many see it as a waste of space and the riot of cables that appear in the middle is annoying. In addition, they lose one of the main functions of a laptop, which is precisely to take it anywhere. That is why sales of motherboards for this type of computer are sold less and less, but the last year has been complicated to say the least.
Drop in motherboard sales in the last year
Well yes, motherboard sales have decreased, in total about 10 millionand although it may seem like a derisory figure, we must bear in mind that those used in computers already built from the factory are not included here, but those that users buy to assemble their computers or small specialized stores.
In any case, the sales figures for 2022, compared to 2021, are as follows:
- ASRock is the most affected of all, its sales from 2021 to 2022 have passed from 6 million to 2.7 million. That is, they have sold 55% less from one year to the next.
- ASUS sold 18 million of motherboards in 2021instead, in 2022 it stayed at 13.6 millionwhich means a 25% cut.
- GIGABYTE has gone from 11 million in 2012 to 9.5 million in 2022. It is the one that has suffered the least severe fall of all, with only the 14%
- M: YES It is the second company that has received and the biggest impact of alls, going from 9.5 million in motherboard sales in 2021 to 5.5 million. Which translates to hThey have reduced their sales by 42%.
There are several reasons why this has happened, one of them was the mining bubble and that is that many people who wanted to do a complete update decided to wait until they had the graphics cards within reach to be able to assemble their new PC. If we add to this that many users have opted for parts from a year or two ago as the basis for their computers, which had already been distributed, it is normal that fewer units have been sold from the factory than in previous years.
An expired business model that should disappear
A trap of processor manufacturers is to reduce the price of the processor, increasing the price of the motherboard that is necessary for it to work. That is to say, one part cannot be used with the other and unfortunately the prices of motherboards have increased in order to keep, apparently, those of CPUs within certain margins and make people see that they are cheaper. . Which is obviously a lie, since both components go hand in hand.
As if that were not enough, we find different chipsets instead of providing additional ports for peripherals and components, as well as the fact of having a higher quality analog circuitry that ends up shooting prices above what is necessary for the end user. It is a pity that there are no chipsets on expansion cards, which serve to add more ports if we need them and reduce the exaggerated and little offer on motherboards.