The consumers they have more and more to say in commercial sales strategies. The way in which users interact with brands has changed radically in recent years, especially thanks to social networks, which have become a two-way channel that makes it easier for customers to be in continuous contact with these.
Thanks to the advancement of these technologies, users want be part of the brands and not be mere recipients of them, so companies must establish new business models that facilitate this interaction. Sipay, a payment platform specializing in digital solutions, collects some of those that have emerged thanks to the active listening of brands to meet customer needs are:
subscription model
In recent years certain changes have been observed in the way users enjoy a product or service. While before users bought in an isolated way, nowadays the periodic purchase of products and services is becoming more and more frequent. This has led to a change in customer mentality, since they prefer to enjoy a good or service continuously, rather than simply own it.
The subscription model, therefore, consists of selling products, services or content to a recurring customer base, in exchange for the payment of regular installments, which are normally monthly. This method has become especially important in the online world, for example, with the appearance of video platforms.
Financing model
The traditional financing model has undergone major changes in recent years, giving rise to the appearance of a new format, known as Buy Now, Pay Laterwhich has become one of the trends that is revolutionizing the ecommerce sector.
Users, on numerous occasions, want to have products and services instantly, but they do not have the full amount to pay at the time of purchase. In short, thanks to the BNPL, users can have the products they most want through a much more affordable payment system, which consists of dividing the amount to be paid into up to twelve installments. In this way, at the time of purchase, the customer only has to pay the first payment instead of the total.
social commerce
Social networks have been the revolution of recent years. While they were initially used as social platforms to interact and share content with friends, they have now become a commercial channel where companies can sell their products. This has meant that we no longer only have physical purchase channels, but also that we can purchase products online and on the platforms that a few years ago we only used to interact with others.
Technology and electronic commerce have fostered new ways of acting in consumers, who are looking for simple processes and feel integrated in the brand’s action process. A good way to meet expectations is the social commercea product sales model through social networks, where brands become part of the platforms most used by users in order to adapt to them and offer them purchasing facilities.
Super Apps
Today, consumers increasingly access products and services through applications on their mobile devices. In order to ensure that users do not have to store a large number of “apps” on their devices, the well-known “Super Apps” have emerged.
In many Latin American countries they are already available, and allow the user to make a food delivery order, renew car insurance or send a bank transfer. Therefore, the main objective of these is to offer numerous services in one place.
circular economy
Consumers are more committed than ever to caring for the ecosystem, and they increasingly value that companies are too. The circular economy is a production and consumption model that involves sharing, reusing, renewing and recycling existing materials and products to create added value. In this way, the life cycle of products and materials is extended.
Nowadays the sustainability It is a factor that provides a competitive advantage to businesses, so betting on these initiatives, in an environment as competitive as the one we are experiencing, may be the key for consumers, who increasingly value sustainable practices, to decide for the purchase of their products.
