According to the latest report published by Forrester Researchthe vast majority of technology managers in companies do not fully understand the value of generative artificial intelligence (IAG). Its correct implementation allows the creation of content, software development and knowledge management in an efficient way.
But as with other tools, The report points out the need for experts to know more about what the IAG is, its uses and its consequences in the short-medium term. In fact, and although it is curious, the Forrester analyst, Rowan Curranstates that many people do not associate OpenAI’s ChatGPT with the concept of generative AI.
The technology departments of companies must be trained to understand these tools and understand the value of ChatGPT, which is part of the GPT-4 or GPT 3.5 turbo model. Generative AI is a large language model (LLM)apparently capable of thinking like a human, but actually adjusted to the data she has been trained with.
Generative Artificial Intelligence (IAG) should be understood as a branch of artificial intelligence focused on the creation of original content. For this, it uses algorithms and advanced neural networks that allow you to learn from texts and images to produce innovative and effective content. It is certainly the first step towards a new voice-based user interface.
However, and as pointed out daniel castrodirector of the Center for Data Innovation, should not be seen as a substitute for the human experiencebut as a tool to increase human abilities.
possible confusion
Forrester experts point out that the use of chat in a generative AI application like ChatGPT is often confused with the simple chatbots that we commonly see on corporate websites. The latter are not based on generative AI, since the answers they offer are based on a series of questions specific to a topic for which they have been trained, in such a way that they are not capable of reasoning or holding a conversation.
Its wide variety of uses
Although it is still in the development phase, Forrester points out that the application of generative AI can generate great advantages in the business structure. So the most important thing would be increased developer productivity using text-to-code generation tools.
It also allows visual designers to quickly devise text-to-image generators and empower marketers for the creating product descriptions that match the language and your brand. Similarly, executives might create synthetic avatars themselves without having to record yourself on video.
The benefits of the IAG in the different sectors, in general terms, contribute to the creation of advertising and marketing contentbut also to scientific investigation to analyze large amounts of data. Thus, it will be possible to find patterns that are difficult to detect otherwise.
A tool for everyone
If anything characterizes generative AI, it is its ability to allow anyone to create software, by having low code or being available without code. To do this, it is based on descriptions, in such a way that a person without experience in programming could come to create very interesting concepts.
With the IAG it is possible move from investigation to resolution, since it will save companies efforts, time and money when carrying out the necessary analyzes in relevant aspects such as sales, expenses or the degree of customer satisfaction. we talk about a differentiated, personalized, agile and context-aware resolutionsolving all kinds of problems.
Your possible risks
One of the most important risks associated with the IAG is That generate biased content, something that would lead to political, legal, economic and environmental consequences. One must also take into account the privacy, since the ideal is that the data is used for appropriate purposes. Another major challenge is your ethical character, as the IAG is linked to creativity and intellectual property. The great unknown will be knowing who is qualified to create regulatory frameworks.
Forrester invites technology managers to experiment with AI for the next nine months and engage with your supplier partners to truly understand your wide range of opportunities.
