In 2023, companies will rethink what it means to be efficient at all levels and in all departments. It is necessary to bet on a commitment to the continuous innovation to solve customer problemsguaranteeing a seamless service from anywhere and adapting to their needs.
As Salesforce points out in its report State of Commerce Companies that do not use technology to provide a better experience to their customers will be less competitive in 2023 and run the risk of losing sales opportunities, especially when it comes to building customer loyalty. In this report, the multinational has also highlighted the following trends:
Investment in automation will increase as companies try to maximize their investments
For the American company, 45% of the organizations will give priority to the process automation in the next two years. With continued inflation, tighter budgets, and dwindling resources, combined with a constant demand to do more with less, the automation and efficiencies that cloud technology can offer represent a clear solution.
Leading companies will be generalizing automation to drive effective growth throughout their organization. We will also see how more and more organizations create fusion teams that combine business and technology experts.
Real-time, hyper-personalized experiences will be more important than ever
In this digital world, every business needs to reach the right customer at the right time. This is becoming more difficult as the amount of data created, captured, replicated and consumed is estimated to more than double by 2026.
In this sense, as companies increase revenue and drive efficiency in sales, service, marketing, commerce and IT, the solution for success will be to bet on personalization that will be essential to generate the most attractive customer experiences and accelerate extracting value from data, while reducing complexity across the enterprise.
Digital communication tools will continue to drive collaboration
In 2023, organizations will be under more pressure than ever to deliver seamless customer experiences that fuel growth, safeguard revenue, and ensure customer loyalty. However, they are increasingly aware that the employee experience it is equally critical to your success.
Studies show that 86% of IT leaders say that the experience an organization provides to its employees and customers is just as important as its products and services. Digital tools focused on communication and culture will continue to play a key role in driving productivity and employee retention in the long term.
Customer preference for sustainable options will drive business decisions
Environmental sustainability continues to be one of the biggest challenges facing society. In this sense, the study ensures that 64% of consumers state that they will stop doing business with a company if the corporate values do not align with their own. This is especially relevant when it comes to the environment.
Over the next year, organizations will increasingly realize that data-driven insights and improved integration in supply chains will help drive more efficient and sustainable ways of working. By investing in digital emissions tracking tools, companies will adapt quickly to drive change, supporting the global effort to become net zero.
Connect your customers through digital experiences
In short, learning to offer better digital experiences to customers is essential for companies that want to grow in 2023. And in this sense, Salesforce Experience Cloud is positioned as a tool that allows companies to create exceptional digital experiences.
How? If you want to find out, in the webinar “Customer Experience: connect your customers through digital experiences” experts from Neteris and Salesforce will explain how this platform works and what you need to know to offer first-class digital experiences to your customers, from anywhere and from the first minute. Throughout the webinar, which will take place on January 26 (from 10:00 to 11:00)…
- You will learn how to create digital experiences focused on your customers.
- You’ll discover how to build stronger relationships using a single source of information.
- You will understand how to create custom sites, applications, and processes using low-code tools.
- You will discover how to offer customer service by creating complete self-service experiences.
- You will understand how to integrate portals where customers discover and purchase products in a personalized, mobile and social environment.
In short, if you want to see how you can create a unique and exceptional digital experience that builds customer loyalty, you can’t miss this exclusive webinar with Neteris and Salesforce. You’ll find out everything you need to know about Salesforce Experience Cloud, the market-leading customer experience management platform, and how you can use it to deliver exceptional digital experiences focused on your customers. We offer you a unique opportunity that you cannot miss. Do not miss it. We are waiting for you!
