For undertake it is necessary to have a series of characteristics such as having motivation and commitment. But have basic tools and resources it is essential to develop any type of small business or self-employment. According to the Bilbao Chamber of Commerce, there are several trends that are dominating retail in 2022 and all of them go through omnichannel, putting the customer at the center of the model, improving the digital experience and commitment to sustainability.
applied to the direct salecompanies provide professionals with tools to start entrepreneurship, so that they can direct and manage their businesses in different ways, remotely, for example, relying on the use of social networks, or face-to-face, such as clubs nutrition in the case of Herbalife Nutrition, meeting places for training and the practice of a healthy and active lifestyle.
However, the starting situation of each entrepreneur is different, so it is necessary to provide them with tools, content and training platforms specifically designed to accompany them in starting up and building a sustainable business, and thus, in this way, be able to focus on The most important thing: to offer its clients exclusive and personalized attention. These are some of the tools that Herbalife Nutrition makes available to its entrepreneurs to achieve omnichannel:
Personal connections and ecommerce
Today, customers buy from people they trust– Consider recommendations from friends and family, customer reviews, and even endorsements from influencers. According to Nielsen, consumer trust in traditional advertising is down, while buyer-to-buyer and peer-to-peer trust is the highest in history. This is the important gap that direct selling fills in the current economic business model.
In addition to trust, consumers also value convenience. To ensure that independent distributors are focused on offering their customers the best service, the company takes care of the entire process behind the business: the digital payment of their customers’ purchases is automatically processed, the order is sent directly to them , and the receipt or invoice is generated. In addition, resources such as Paypal are offered to manage payments from your customers.
Digital sales tools
The flexibility of direct selling allows entrepreneurs to work from anywhere, which means many run their business from a mobile device. At Herbalife Nutrition they have business financial management applications that allow distributors to track their invoices, sales and customer contact. To be able to operate remotely from anywhere, the sales application allows them to order and sell products, collect payments or keep track of receipts from their customers. The management application gives access to sales information in real time, their evolution, organizing the information of the client portfolio, keeping track of them and scheduling tasks.
Digital training platform
You should never stop learning and being up to date with the sector. For this reason, the Herbalife Nutrition team, including expert profiles in technology, sales, nutrition, physical activity and sports, develop educational material and new content to ensure that the network of independent distributors can manage their business and share content with their customers. utility created by this expert team.
The platform contains different coursesfrom how to create a business plan, fitness, how to manage profiles on social networks or a section of questions and issues about diet and nutrition.
Through all these tools and resources, access is provided to entrepreneurs who seek to acquire or strengthen their knowledge and skills and improve the customer experience.
Adopting a circular and sustainable model
Companies today are subject to the scrutiny of a more aware and demanding citizenry that demands products that respect the environment and society. Sustainability has to be part of the heart of companies, and in companies like Herbalife Nutrition, with a fully implemented circular model, the entire life cycle of the product is supervised, from research and development, to the farm, manufacturing, chain of supply, distribution, and its arrival at the final consumer.
