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Futurama advertising in dreams? The Metaverse will follow your eyes

In fact, in a more recent future than we imagine we will see certain movements that until recently were considered almost impossible. We will see a clear example of all this below with something that Facebook / Metaverse is currently testing. Specifically, we are referring to a new idea that some may find somewhat controversial, related to the promotional videos of the social network. As is evident and after the presentation of the Metaverse a few weeks ago, everything related to the advertising and marketing you want to take it a step further.

From what we’ve learned recently in this regard, work is now underway to monetize the Metaverse for publicity. Due to a series of recently granted patents, we can get a rough idea of ​​the movements that will follow soon. These include the collection and storage of information on biometric data. To give us an idea of ​​all this, here is included eye tracking through the movement of the pupils. In the same way, the body language of each individual will be taken into account for analysis.

At first, all this may seem far from reality, but certain companies related to technology will make it possible sooner than we think. If we focus on Zuckerberg’s aforementioned Metaverse, say that the patents that we discussed describe a world based on virtual reality.

The Metaverse: A Dangerous New Virtual World

This could lead us to a technological future much more advanced than what we have seen so far. In this way we find devices that will be of enormous help to follow our movements. A multitude of new elements are included here, such as a magnetic sensor system that are placed around the torso, among others, like eye tracking. In addition, we must bear in mind that these technological innovations could be very interesting for everything related to virtual reality.

meta zuckerberg

But of course, when they come into play advertising-related companies, or that they can sell all your data, things change a bit. And there are also some of these patents that address the virtual stores and personalized advertising. These types of goals are the ones that users and companies fear the most with respect to the Metaverse. In many ways, these technological advances that we are discussing can be used to earn money and advertise at the expense of users.

In fact, there are sources that consider that all these technological advances that we are talking about will not always translate into a good experience for them. A good example of all this can be found in recent statements by Nick Clegg, responsible for global Metaverse affairs. We’re telling you all this because Clegg made no secret of what the company plans to do with much of this data. He claims that works on something similar to current advertising systems, but in the Metaverse.

Here, they are not for sale eye tracking data to advertisers, but to understand whether an ad is interesting or not, it is necessary to use this data collected with new technologies such as eye tracking that we are talking about.

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