What is happening in 2022 with Twitter is worthy of the most prolific afternoon serial. Just when the social network began to lose some interest -especially from companies- a `special guest star´ arrived, Elon Musk in order to raise the interest of the viewer. And boy has he succeeded! Twitter, its present and its future, is news day in and day out. And seen what has been seen, this serial still has a few seasons ahead of it… the last one to enter the scene? A former company executiveGabor Cselle who promises to create a new social network that will stand up to the little bird.
According to Anglo-Saxon media, Gabor is currently outlining the foundations of his new project, with aspects still in the making such as the name or the ‘skeleton’ of the new social network. And as a first step, he would already work on a list of possible people who could accompany you on this new adventure. Step by Step.
The idea might seem a bit premature, but not to Cselle. He has already sold his first company, the mobile email startup reMail, to Google. His second company, the native advertising startup Namo Media, also sold it this time to Twitter itself. He has also worked on different products for these two tech giants and one of his biggest contributions on Twitter was focusing on the Timeline, in new user onboarding and logout experiences on Twitter. In addition, as a director at Area 120, Google’s internal incubator project, he would also have been able to bring together significant knowledge to carry out such a large project from scratch.
The new `Twitter´ could be ready before September 2023
Gabor has not been one of the victims in the recent mass layoffs signed by Musk. He instead left Twitter in July 2022 and has been germinating his own project ever since. “I had been thinking about a new Twitter for a while (…) but after several friends of mine who were still with the company were fired I thought this is what I have been thinking about for so long! Maybe this is the moment’”, he told the press and added, “I want to build a new public space for discussion. I want it to be charming and fun, rewarding and valuable, and safe from bullying. (…) we have had 15 to 20 years of experience in internet content moderation”.
And when could this new social network see the light? On the horizon a possible date: September 2023. Although Cselle is optimistic and believes that it could be earlier than expected. At the moment, he has also maintained contact with investors – like other former Twitter executives – «Someone asked last week, why doesn’t someone create a new Twitter? It would only need three days and 50 million dollars (…) but I think that for me it would not be a three-day construction, but it would not require 50 million either, “he said.
Cselle has it clear. Creating something from scratch will be easier than trying to fix something that is already big and working -referring to Twitter-. “I think right now I’m looking at this empty space, and I want to be in that space.”
