Globant has announced the launch of its Retail Studio. With this new service, available as a service, the company seeks to help retailers stay ahead of changes in the industry, with tools for complete visibility and automation of the supply chain while reinventing commerce through digital experiences that drive customer engagement.
The Studio will promote new business models through the creating impactful customer experiences and promoting integrated, scalable and open technologies to facilitate changes and new services.
«Today, the customer journey has several new engagement touchpoints between marketing, sales, and service. Traditional retailers struggle to keep up as trends change rapidly, and there is also a great need to keep processes efficient and coordinated.«, explained Diego Tártara, Chief Technology Officer of Globant. “We believe that Globant is in a unique position to help reinvent the retail industry. We want to enable retailers to transition to one window to meet the multiple needs of consumers and break out of their traditional vertical markets to create new revenue streams such as financial or insurance products.”
The new Retail Studio will use data analysis and artificial intelligence to automate business decisions that unlock new opportunities, ensuring a flexible and adaptable organization. In addition, the Studio will help consumers and clients create a digital business culture, empowering talent to accelerate transformation and adaptation to the digital world.
«We live in a time where consumption dynamics and purchasing behaviors are rapidly evolving as consumers seek more personalized and impactful experiences.” says Dariyus Setna, Senior Managing Director and Head of the Globant Retail Studio. «Globant is helping retail and consumer goods companies stay ahead of customer needs and technology trends to reinvent the way how these companies provide engaging experiences that create significant impact and drive consumer adherence. Through the automation of tasks and processes, the integration of points of contact between brands, a greater use of Real-Time Analytics and the metaverse, and the implementation of Robotic Process Automation (RPA) and chatbot technology for routine tasks and low-end, organizations can allow store associates to focus on improving the crucial customer-facing interactions that build customer loyalty«.
This new studio offers five unique practices with the following key differentiators:
- Closer to the Customer: He helps clients transform end-to-end consumer experiences, creating human-centric, data-driven, technology-enabled experiences both online and offline.
- Smart Loyalty: Use data and technology to unlock and expand the power of loyalty to monetize data for members and other stakeholders.
- Transforming Operations: He collaborates with companies to transform and redefine every step of their daily operations and strategies using cutting-edge technology and analytics.
- Next-Gen Commercial Management: Help customers with smart pricing, next-generation merchandising, smart loyalty, and sales enablement.
- Beyond Innovation: Support organizations with digitally enabled innovation and alternative business models.
