Google takes issue with its biggest allegations

Google has filed a motion to dismiss the bulk of an antitrust lawsuit involving the tech giant’s advertising tech, filed by a slew of state attorneys general. As part of its motion, the company is asking a federal court to dismiss four of the six charges with prejudice, preventing them from being brought back to the same court.

“This complaint misrepresents our business, products, and motives, and we intend to dismiss it on the grounds that it does not present plausible antitrust claims,” ​​Adam Cohen, director of economic policy at Google, wrote in a blog post. Moreover, the company also states that the plaintiffs did not provide any evidence of any wrongdoing on several of their allegations at once, and also that the majority of the lawsuit “is based on outdated information that has nothing to do with our current products or business in this dynamic industry.”

And yes, Google also maintains that under all circumstances and at any given time, Google’s activities have never amounted to a violation of antitrust laws. Whatever the case, the lawsuit, led by Texas politician Ken Paxton, alleges that Google has abused its power to strengthen its position in the online advertising market. Moreover, the prosecution reports that in 2018, the company made a “nice deal” that resulted in Facebook’s parent company, Meta, “increasing bids and ad headline rankings” in exchange for supporting Google’s Open Bidding method for sale. “Announcements”.

In response, the spokesperson said the deal was open and not secret, as Facebook Audience Network was already one of several major partners in its burgeoning Open Bidding program at the time. Moreover, Adam Cohen said that: “The deal gives the corporation absolutely no advantage in the Open Bidding auction. Google participates in auctions in exactly the same way as other bidders – the corporation must make the highest bid in order to win any given “impression”, period. If another eligible network or exchange offers a higher bid, they win the auction.” Either way, the Attorney General’s team also alleges that Google used at least three different programs to manipulate ad auctions. The goal, state officials said, was to encourage publishers and advertisers to use the company’s own tools rather than the services offered by competitors.

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