Google He does not stop devising new services and tools that manage to make the day-to-day life of thousands of companies easier. On this occasion, on the eve of the celebration of the NFR 2023 fair, the largest event in the retail sector in the United States, it has made the announcement that it will put artificial intelligence at the service of the distribution sector.
It seems unthinkable how such a conventional economic sector could incorporate AI into its day-to-day life, but the giant Google will make it possible and improve the customer experience both in the physical and digital purchase process. This is the great novelty with respect to the battery of new digital tools that it has recently presented.
With the addition of AI, large supermarket chains and retailers around the world will be able to Check the shelves of your physical and web storesmaking a efficient availability control in real time. With this new development of Google Cloud It is guaranteed that the shelves are always with products, that the stocks are not lacking and that the companies do not spend more budget than necessary to acquire new merchandise due to lack of knowledge.
The new Google tool is already available in its preliminary version, although the final format is expected to enter the market in the near future.
The cameras located in front of the shelves and any other device used by the establishment’s staff, will be able to recognize with a simple glance billions of products and their labels, registered in Google’s own database, even if their arrangement was not The correct one.
Consequently, cameras can be placed on ceilings, on shelves, in corridors and even with employees’ mobile phones. The idea of creating a robot dedicated to walking the corridors to record said information is also raised. The business owner will be the full owner of said images.
Your application to e-commerce
As expected, the incorporation of AI to supermarkets will not only have an impact on physical shelves, but also in electronic stores. In this way, the tool, in addition to showing the availability of the products, will memorize the ideal order in each category to encourage cross-selling and increase the chances of closing a purchase. Google creates the personalized selling with AIa revolutionary element that saves users’ purchasing patterns.
From now on, with the incorporation of this efficient technology, businesses will be able to optimize their purchases based on real demand. And it is that, according to data from Nielsen IQ, only in the United States did businesses lose up to 82,000 million dollars in 2021.
Other improvements that are implemented
With the incorporation of AI to the distribution sector, in addition to reducing costs, it is possible to develop algorithms to optimize transport routes and storage methods. To this must be added the reduction of environmental impact.
That is the priority of Google and the distribution sector, which is why they are committed to technology and the digitization of processes. With the incorporation of AI there are supermarkets, such as the Norwegian chain meny what have they achieved reduce food waste by up to 40%.
Europe, for the moment, has won the game against Spain, where this improvement is expected to take time to arrive. And it is worrisome, since according to data from the Ministry of Agriculture, in Spain they came to discard up to 1.2 million tons of food (Each Spaniard throws away 28 kg of food per year).
If the AI is applied correctly, it will be achieved Know the demand for fresh products and analyze consumer trends at every time of the year. Thus, a supermarket chain with 100 branches could get a savings of 1.5-2 million euros netincluding your own costs.
In Spain, the Food Loss and Waste Prevention Bill that acts as a regulatory framework. Thus, fines are applied if irresponsible production is followed or if food is thrown away unnecessarily.
