Spain has a new interesting project for small and medium-sized companies. The project “Grow technology platform: democratizing digital sales for SMEs”from the agency international performance marketing Tradedoubler ha winning result among the more than 300 companies that participated in the call of the public business entity Red.es.
Grow is a project called to universalize the access to digital advertising of SMEs and startups through the creation of a low-risk and low-cost results marketing platform for the client, who can manage the affiliate network himself. The help from Red.es represents an important boost at the technological level for the platform, which allows it to expand its functionalities and scope, as well as improve its access to the market.
Internationalization of Spanish SMEs
The objective of Grow is to provide Spanish SMEs with access to digital advertising, being able to use all types of media from a single platform both to obtain online visibility, as well as to reach their potential customers and promote the sale of products through the network affiliates. Grow will also facilitate the internationalization of Spanish SMEs, since they will be able to access global digital marketing strategies.
Soraya García Merino, General Manager Iberia, LATAM & Turkey at Tradedoubler points out, “The idea of democratizing the access of Spanish SMEs and start-ups to digital marketing has been around our heads for years and finally the pandemic has been an important incentive to advance in this line, since many of these companies have had to reinvent themselves as the digital channel very important for its survival. It is great that Red.es and the European Union have recognized the importance of making available to the many small companies that support the Spanish economy a performance marketing platform that will allow them to carry out their campaigns with low risk and low cost”.
