With the arrival of the pandemic, Apple had to radically change the way in which it made and makes all its presentations, from the September keynote where the iPhone is the protagonist, to the WWDC where the main actors are the developers. This could have changed, forever, the way events are held in Cupertino, and in this post we will tell you why.
Are live performances over?
With the advent of the global pandemic, Apple had to forcefully modify its way of presenting both new products such as different operating systems or new software. Initially, we all thought that the way in which the Cupertino company was going to carry out these presentations was going to be the same as how they were developed before the pandemic, that is, with the different protagonists on stage performing the traditional keynote.
Tim Cook during the presentation of the iPhone 13
However, this was not the case, and since Apple could no longer play with the jubilation of the public, it decided to take the leap and offer all viewers a really attractive audiovisual document, dynamic and above all, very explanatory. In other words, there was no longer a scenario in which the different managers of the company came out to tell the viewers about the improvements that the new iPhone had, or everything new that iPadOS brought, but now it was a previously recorded presentationwith everything much more controlled and, above all, with a much more striking and entertaining audiovisual show.
Fortunately, the pandemic, although it is not over, has subsided considerably, and this has caused face-to-face events can return gradually and with restrictions. The WWDC, which takes place in just two weeks, is the first Apple event under these conditions, since apparently the keynote will keep the line marked during these last yearsthat is, a recorded and very visual presentation, but it is also the first post-pandemic event to which public will attendbeing the number of guests by Apple, even smaller than before.
Therefore, this can make us think that the Cupertino company has decided to modify the way in which it will do, from now on, all its events, since the feedback received by all the viewers of these presentations has been really positive, claiming that it is much more fun and attractive keynote. Fortunately, for all those press and privileged people who were lucky enough to be able to attend these events, it seems that they will be able to continue with it, and above all, be able to live the post event with all the new products and demos that Apple always prepares.
In this way we can say that we all winsince we can enjoy much more attractive and fun presentations, without having to give up the fact that the media can attend the traditional event that was held whenever there was a keynote from the Cupertino company, wait a minute, without doubt, really special for all the privileged ones who can get to experience it.
