hbo max is following a strategy that is elevating it to the top of the competitive streaming services market in record time. And we have the latest example in the growth that is taking place in our country.
It is true that the HBO Max catalog has some chiaroscuro, such as the lack of entire seasons that should be there, or the lack of subtitles in Spanish on some occasions. But even so, the app owned by Warner Bros has managed to sweep the world.
And in Spain, the country where he arrived at the end of October, things are not going too badly for him either. Or at least this is what emerges from the latest report published by the GECA consultant and where through its OTT barometer we can see that HBO Max is the platform that has achieved the most clients in Spain.
HBO Max becomes strong in Spain, but Netflix continues to dominate with an iron fist
Thus, HBO Max has been the platform that has added the most subscribers, growing by 7.2% and achieving a share of 28.8%. In the case of Disney+, the platform breaks records by achieving a 31.8% share, surpassing Movistar (29.1%). As expected, Netflix dominates again with 74.2%, while Amazon Prime Video is close behind with 68.8%.
In the report we can see the most watched series, and as expected, Netflix leads the first place again with La Casa de papel, which achieves a creditable 34.6%. The rest of the top positions are taken by ‘La que se avecina’ (30.7%), ‘The Good Doctor’ (29.3%), ‘Vikingos’ (26.1%) and ‘The Maid’s Tale’ (23.4%).
Through the GECA barometer we can see other interesting details, such as 5.8% of respondents want to cancel their Netflix subscription due to price increases. It also highlights the experience of using HBO Max, which the majority of those surveyed considered to be better than that of the reviled original HBO app and which caused so many headaches for the entertainment giant.
HBO Max has earned this meteoric growth
That HBO Max has closed the year close to 80 million subscribers is not a trivial matter. Warner Bros has launched the marketing machinery to offer a product that can stand out in an increasingly saturated market and where the clear dominators, Netflix and Disney +, see how the number of new subscribers stagnates more and more.
But HBO Max started very strong, offering its service at a very attractive cost, and promising that all the movie premieres that arrive in theaters in 2022 would arrive on the platform in 45 days. Not to mention its content catalog, which continues to grow to offer great alternatives to the successes of its rivals.
In addition, HBO Max is going to invest more money this year in new productions than Netflix, which makes it clear that the American giant is strongly committed to this platform, which would soon get more users through its next releases, such as the expected The house of the dragon, first spinoff of Game of Thrones.
